Sitowise: New CFO appointed
Summary
- Sitowise has appointed Sanna Sormaala as the new CFO, effective January 2026, following Hanna Masala's departure.
- Kim Strömberg will serve as Interim CFO from October 2025 until Sormaala takes over in January 2026.
- We expect Sormaala's extensive financial management experience to support Sitowise's profitable growth and ensure a smooth transition.
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Sitowise has appointed Sanna Sormaala as its new CFO, effective January 2026, following the departure of Hanna Masala. In the interim, Kim Strömberg will serve as CFO from October 2025. We view the transition as relatively smooth, with Sormaala’s background expected to support Sitowise’s continued development.
Bringing financial expertise to support Sitowise’s profitable growth
Sitowise previously announced that its current CFO, Hanna Masala, will be leaving the company to take on a new opportunity. Masala has served as CFO and member of the Sitowise management team since October 2022, navigating the company through very challenging market conditions.
On Wednesday, Sitowise named Sanna Sormaala as the new CFO, effective 7 January 2026. Current Head of Business Control, Kim Strömberg, will assume the role of Interim CFO starting October 1, 2025, until Sormaala assumes her new role. While this transition may create a brief period of discontinuity, we do not expect it to cause any significant disruption.
Sanna Sormaala brings over 20 years of experience in financial management and business control. She most recently served as VP Finance and Business Control at GF Building Flow Solutions and has held senior finance positions at Uponor Corporation, Accountor Group, Empower Group, and Fortum Corporation. We believe she brings strong financial management expertise, which will be valuable in supporting Sitowise’s journey toward profitable growth.