36 Group AB (publ) (“36 Group” or the “Company”) today announces that its subsidiary Meta Bliss Group has launched an updated visual identity for Blizz Casino, including a new logo and related brand assets.
The update forms part of Meta Bliss Group’s ongoing work to strengthen brand consistency, presentation and positioning across its B2C operations. The rollout relates to markets where the brand may be lawfully offered and is not directed at the Swedish market.
For 36 Group, the launch represents an operational milestone within the continued development of the Group’s B2C iGaming business. The Company views a clear and consistent brand framework as an important component in supporting long-term commercial execution across its online gaming operations.
“Launching an updated visual identity for Blizz is a natural step in the continued development of Meta Bliss Group’s operations. For 36 Group, it reflects continued execution in our B2C segment and our ambition to build scalable gaming operations with a clear commercial profile,” says Chris Steele, CEO of 36 Group AB.
The Company will communicate separately should the initiative give rise to material commercial effects.
