STRAX has completed an asset purchase agreement to acquire select assets from the insolvency estate of Strax GmbH in Germany. The transaction scope covers the two sales entities in Scandinavia, consumer accessories brands such as Xqisit and Flavr, inventories and customer contracts. The purchase price is KEUR 285, plus service fees.
“Our initial task will be stabilizing our sales and distribution entities in Sweden and Norway, whilst our mid-term plan is to add new brands and product categories, primarily in the health tech space. We are optimistic that we can re-establish Strax as a reliable supplier in the region.”