contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


adverty-prepares-for-in-play-20-launch-with-multiple-new-integrated-ssp-partners

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Adverty is active in digital advertising. The company's business concept is to develop and run advertising solutions towards Virtual Reality and Augmented Reality. Through in-house developed display advertising technology, the vision is to bring together brands and people within the sector of games. The digital platform allows creators and developers to monetize digital advertising. Adverty was founded in 2016 and is headquartered in Stockholm.

Adverty

Adverty AB (publ), the leading in-game advertising provider and multi-patent-holding creator of the programmatic In-Play ad format, announces the imminent launch of its latest innovation, In...

<div class="mfn-preamble"><p><strong>Adverty AB (publ), the leading in-game advertising provider and multi-patent-holding creator of the programmatic In-Play ad format, announces the imminent launch of its latest innovation, In-Play 2.0, which introduces clickable billboard ads without disrupting the gaming experience. In preparation for this exciting launch, Adverty has integrated a range of new SSP partners into its platform, including Microsoft's Xandr, Appstock, SIPO, Axis, ScreenCore and BrightMountain.</strong></p></div><div class="mfn-body"><p>These new SSP (supply-side platform) partnerships ensure that Adverty can offer brands and media buyers around the world an even broader and more diverse range of purchasing alternatives for their In-Play ads.</p><p>“In-Play 2.0 represents a significant leap forward in interactive and engaging advertising within the gaming industry. We believe this will make a substantial difference in the format's growth and its future success. We are truly excited to launch In-Play 2.0 to our publishers and media partners soon”, says Jonas Söderqvist, CEO of Adverty. "By expanding our reach towards the global buy-side through integration with new, prominent partners, we further strengthen our ecosystem and provide our clients with the best tools to reach their target audiences in easy and efficient ways."</p><p>In-Play 2.0 allows advertisers to create more engaging and dynamic campaigns that not only capture users' attention but also encourage interaction pleasantly. This new feature is designed to maximize both the reach, fill rate and effectiveness of digital ads in games, while keeping the player experience intact.</p></div><div class="mfn-footer mfn-72ddf2527b81"><p><strong class="mfn-heading-1">For further information, please contact:</strong></p><hr><p>Pontus Dahlström, CFO<br>Phone: +46 709 13 60 03<br>E-mail: pd@adverty.com</p></div><div class="mfn-footer mfn-about mfn-d36ccfa7245e"><p><strong class="mfn-heading-1">About Adverty</strong></p><hr><p><em>Adverty, the leading in-game ad platform, delivers spectacular In-Play™ ads to connect brands and people through its revolutionary and multi-patented technology built for VR/AR and mobile games. The platform offers programmatic video and display ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads.</em><br><em><br></em><em>Founded in 2016, Adverty has offices in Stockholm, London, Istanbul and Lviv and enables new gaming revenue streams for developers and empowers advertisers to reach uniquely engaged audiences. More information at </em><em><a rel="noopener" href="http://www.adverty.com/">www.adverty.com</a></em><em>.</em></p></div><div class="mfn-footer mfn-regulatory mfn-regulatory-mar"><p><em>This information is information that Adverty AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2024-07-05 14:30 CEST.</em></p></div><div class="mfn-footer mfn-attachment mfn-attachment-general"><p><strong class="mfn-heading-1">Attachments</strong></p><hr><p><a rel="noopener" href="https://storage.mfn.se/4d8930f7-844c-4906-9999-1eec6bc446e3/adverty-prepares-for-in-play-2-0-launch-with-multiple-new-integrated-ssp-partners.pdf" class="mfn-generated mfn-primary">Adverty Prepares for In-Play 2.0 Launch with Multiple New Integrated SSP Partners</a></p></div>

Adverty Prepares for In-Play 2.0 Launch with Multiple New Integrated SSP Partners