Duell Corporation has appointed Jonathan Delalu as Sales Director, Nordics, from 1 September 2026.
Jonathan Delalu joins Duell from Dinex, where he has worked as Sales Director. Jonathan brings over 18 years of international B2B sales and P&L leadership, having held senior commercial roles at companies including Dinex, NTN Corporation, Wolf Oil Corporation and Valeo, with a track record spanning the automotive and aftermarket across the Nordic, Americas and EMEA regions.
Beyond his professional expertise, Jonathan is a lifelong motorcyclist and former elite-level cyclist, bringing a genuine, personal connection to the powersports world he now helps lead commercially at Duell. Jonathan Delalu holds a Master's degree in Economics.
Duell Corporation has appointed Tarja Kaipio as the Group’s Human Resources Director from 1 September 2026.
Tarja Kaipio joins Duell from the City of Helsinki, where she has been responsible for leading digital HR operations as well as a strategic digital transformation program. Tarja is an executive level senior HR with extensive experience in human resources management both in global listed companies and public sector.
Throughout her career, she has successfully led HR operations across multiple business sectors, bringing a strong track record of driving organisational development, operational excellence, and strategic people initiatives in complex environments. Tarja Kaipio holds a Master’s degree in Psychology.
"I am delighted that Jonathan and Tarja will be joining Duell. Their long and broad international experience will bring new strategic and operative expertise to Duell to support the implementation of our strategy," says Tomi Virtanen, CEO of Duell.
Jonathan Delalu and Tarja Kaipio will report to CEO Tomi Virtanen.
Further information
Tomi Virtanen, CEO
Duell Corporation
+358 40 707 1937
tomi.virtanen@duell.eu
Duell Corporation (Duell) is an import and wholesale company based in Mustasaari, Finland, established in 1983. Duell imports, manufactures, and sells products through an extensive distribution network in Europe covering approximately 8,500 dealers. The range of products includes over 100,000 items under more than 500 brands. The assortment covers spare parts and accessories for Motorcycling, Bicycling, ATVs/UTVs, Snowmobiling, Marine and Garden/Forest categories. Logistics centres are in Finland, Sweden, Netherlands, France, and the UK. Duell’s net sales in 2025 was EUR 127 million and it employs 200 people. Duell’s shares are listed on the Nasdaq First North Growth Market Finland marketplace. www.duell.eu.
