With the summer around the corner, the company launches a fourth SKU of lentil chips in the popular flavour Sour Cream & Onion. Furthermore, the brand launches a completely new product line "Protein Chocolate Sticks" a wafer and chocolate-based confectionery bar product with only 1 g of sugar and 16% protein.
At the end of last year, Pändy Foods AB launched two jelly confectionery varieties and three new flavours of lentil chips. Now the company is launching another new lentil chip flavour and strengthens the product range with a whole new type of confectionery product. In total, the company now has 14 products spread across five categories: chips, bars, drinks, candy and chocolates.
The chocolate is a brand-new product type for Pändy and designed to resemble classic chocolate confectionery bars but with a healthier nutritional profile. The product comes in the form of stick bars which are 22 g per unit and contain only 1 g sugar per / bar and 16 % protein.
The new lentil chips flavour will be an addition as the fourth SKU to the already launched ones, Onion, Cheese & Onion, and Dill & Chives. The chips are lentil-based, where the company is the first to launch a smaller size of 40 g that fits "on the go". All products have a nutritional profile with 14 % protein and 50 % less fat than traditional alternatives, all of which are vegetarian, two of which are vegan.
"I am very proud that we are finally launching these products. We have previously had chocolate in Pändy's range but which we did not think was of sufficient quality. The new chocolate product is absolutely fantastic and tastes like any other traditional alternative but with a better nutritional profile. The indication from tasting done by consumers and customers has been surprisingly positive and I think it will be a top seller along with the already launched jelly candy.
The new flavour of the chips we initially thought we'd launch together with the other products at the end of last year, but we chose to continue to develop the product and improve the flavouring as we initially did not get to that amazing Sour Cream flavour that we have now succeeded to reach with the product. Here too, we have already received a positive response from the market with the new flavour and we expect that it, together with Cheese & Onion, will be the best-selling chips SKUs for us"- Simon Petrén, CEO Pändy Foods AB
Sour Cream & Onion and Protein Chocolate Sticks are available for sale from today on the company's own e-commerce, other e-commerce and in parts of the grocery and convenience trade.