contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  createdAt
  changedAt
  isPremium
  authors {
    __typename
    name
    pageUrl
    id
  }
  companies {
    name
    id
  }
  tags {
    name
    id
  }
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

changedAt

BHG Group operates in the e-commerce industry and focuses on selling home furnishings and furniture via online platforms. The company's products are aimed at private individuals looking for home furnishings and design. The business is primarily concentrated in the Nordic region, with a main presence in Sweden, Norway and Finland. BHG Group was founded in 2012 and is headquartered in Malmö, Sweden.

@Arhi_Kivilahti has created a tweet thread about BHG, the thread also discusses a bit about “hardware stores”. https://x.com/ArhiKivilahti/status/1885213766402408573

Here is the Q2 2024 report itself            storage.mfn.se              bhg-interim-report-q2-january-june-2024.pdf

Yet another pitch-black report from BHG Group. It’s hard to see even the current share price as justified, even though we are at a “bottom” from a historical perspective. Structural changes are good and needed, but things still seem to be in very bad shape in almost all segments. Home improvement was the only segment where some kind of defensive victory was seen. Has everything been going from bad to worse ever since EQT exited the company? Am I missing something in the big picture, or does anyone else see any light for this company?

The numbers were certainly a cold shower. The thesis I had when entering this has definitely evaporated. The top lines are eroding so badly that this year’s revenue will likely remain very modest. Despite platform solutions, synergies between these businesses haven’t materialized. Valuation is starting to look very stretched if the trend in the sales segment doesn’t change drastically. The only positive thing in the report was the positive development of gross margins, but otherwise, there’s no joy in watching a sinking ship. Are other forum members on the same page, or do you hold a different view of BHG Group’s future?

storage.mfn.se              bhg-interim-report-q1-january-mars-2024.pdf

Up nearly 50% in YTD figures. Are there any smarter people on the forum who have been following this and could tell if the rise is based on fundamentals?

Interim report: 1 January-31 December 2023 Significantly strengthened balance sheet and reduced inventory levels during the year and improved profitability in the quarter – During the year, we generated SEK 1.6 billion in cash flow from operating activities, reduced our total interest-bearing liabilities by SEK 1.6 billion and carried out several structural changes in order to simplify and streamline our operations in line with our strategy. “Our focus has been on strengthening our balance sheet and cash flow by reducing inventory and implementing changes that simplify, lower the cost base and consolidate our structure. There has been significant progress in all of these areas in 2023 and we are now financially, structurally and commercially stronger. Our strategy is working and yielding results. We set a goal to reduce our inventory by SEK 600m in 2023 and I am pleased to conclude that we have exceeded the goal with a reduction of SEK 900 during the year. In a continued challenging market, we improved our profitability in the fourth quarter compared with the previous year for the first time since mid-2021.” says Gustaf Öhrn, President and CEO. Highlights  1 October – 31 December  Net sales declined -14.5% to SEK 2,828.8 million (3,307.9). Organic growth was -10.6% and pro-forma organic growth was -10.6% Adjusted gross profit amounted to SEK 718.1 million (804.9), corresponding to an adjusted gross margin of 25.4% (24.3) Adjusted EBIT amounted to SEK 54.8 million (30.7), corresponding to an adjusted EBIT margin of 1.9% (0.9) Cash flow from operating activities amounted to SEK 348.9 million (67.5) Earnings per share amounted to SEK -0.89 (-1.20) before dilution and SEK -0.89 (-1.20) after dilution  1 January – 31 December  Net sales declined -12.2% to SEK 11,790.2 million (13,433.6). Organic growth was -11.2% and pro-forma organic growth was -11.1% Adjusted gross profit amounted to SEK 2,944.8 million (3,368.4), corresponding to an adjusted gross margin of 25.0% (25.1) Adjusted EBIT amounted to SEK 96.7 million (374.9), corresponding to an adjusted EBIT margin of 0.8% (2.8) Cash flow from operating activities amounted to SEK 1,550.2 million (-105.6) Earnings per share amounted to SEK -8.73 (0.25) before dilution and SEK -8.73 (0.25) after dilution  The Board of Directors proposes to the Annual General Meeting that no dividend be paid to the shareholders for 2023. Key events during the fourth quarter and after the period  On 13 December, it was announced that EQT Public Value Fund had sold its entire remaining holding in BHG Group and as a consequence Vesa Koskinen, partner at EQT, had left his position on the Board of Directors of BHG Group. On 21 December, a number of structural changes were announced: the consolidation of our Danish operation Frishop into HYMA Skog & Trädgård, the integration of the Lindström & Sondén warehouse structure with Hafa Brand Group, and the consolidation of inventory in Arc E-commerce AB from two warehouses into one. On 11 January 2024, BHG announced it was strengthening its market-leading position in the Premium segment through Nordic Nest’s acquisition of the KitchenTime brand in an asset purchase transfer and consolidation of LampGallerian.

BHG Group

BHG Group AB (”BHG”) has published its Annual Report 2025 on the company’s website: https://www.wearebhg.com/investors/financial-reports/. The Report is available in Swedish and English. Printed...

<div class="mfn-body"><p>BHG Group AB (”BHG”) has published its Annual Report 2025 on the company’s website: https://www.wearebhg.com/investors/financial-reports/. The Report is available in Swedish and English.<br>Printed copies of the Annual Report can be ordered at <a href="mailto:investment@bhggroup.se" rel="noopener">investment@bhggroup.se</a>.</p></div><div class="mfn-footer mfn-806d78125600"><p><strong class="mfn-heading-1">Contacts</strong></p><hr><p>Gustaf Öhrn, President and CEO of BHG Group<br>Telefon: +46 (0) 70 420 44 36. E-mail:&nbsp;gustaf.ohrn@bhggroup.se</p><p>Jesper Flemme, CFO of BHG Group<br>Tel: +46 (0) 720 80 25 69. E-mail:&nbsp;jesper.flemme@bhggroup.se</p><p>Jakob Nylin, Head of Investor Relations of BHG Group<br>Tel: +46 (0) 760 48 02 38. E-mail: jakob.nylin@bhggroup.se</p></div><div class="mfn-footer mfn-regulatory mfn-regulatory-vpml"><p><em>This information is information that BHG Group AB (publ) is obliged to make public pursuant to the Securities Markets Act. The information was submitted for publication, through the agency of the contact persons set out above, at 2026-04-10 07:00 CEST.</em></p></div><div class="mfn-footer mfn-attachment mfn-attachment-general"><p><strong class="mfn-heading-1">Attachments</strong></p><hr><p><a class="mfn-primary" href="https://storage.mfn.se/c5848800-b33b-4433-883d-602be5ba08d4/bhg-group-ab-annual-report-2025.pdf" rel="noopener">Bhg Group Ab Annual Report 2025</a><br><a href="https://storage.mfn.se/4b6e20d3-501a-44ed-9d07-1f09ea827d96/bhggroupab-2025-12-31-1-sv.xbri" rel="noopener">bhggroupab-2025-12-31-1-sv</a></p></div>