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Regulatory press release

Bygghemma Group First AB: Bygghemma Group launches a new lighting brand - Dimma belysningsdesign

BHG Group
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Dimma belysningsdesign develops products within the product categories of ceiling lamps, table lamps and floor lamps. The products are designed to fit different environments and lifestyles at first-rate affordable prices. Exclusive taste doesn't have to cost a lot.

"Lighting is a prioritised area for Bygghemma Group - an area where we see a major opportunity to develop products and which was the basis for the acquisition of Lampgallerian in May 2019. By taking the next step and launching a proprietary lighting brand, we are further strengthening our position and delivering on our strategy to increase our number of proprietary brands for the Group as a whole," comments Martin Edblad, acting President and CEO of Bygghemma Group. 

For more information about Dimma belysningsdesign, please contact:
Martin Edblad, acting President and CEO of Bygghemma Group
Tel: +46 (0)73 424 68 51. E-mail: martin.edblad@bygghemmagroup.se

Marcus Kjellman, Head of Private Labels at Bygghemma Group
Tel: +46 (0)76 102 98 00. E-mail: marcus.kjellman@bygghemma.se

The information was submitted for publication, through the agency of the contact persons set out above, at 8:00 a.m. CEST on 25 October 2019.

About Bygghemma Group

Bygghemma Group is the leading online supplier of home improvement products in the Nordic region. We offer our customers a broad product range at attractive prices, with convenient home delivery. We conduct operations in two segments: DIY and Home Furnishing. DIY comprises sales of products from well-known brands for homes and gardens, and Home Furnishing comprises sales of furniture and home decor, mainly under proprietary brands. Bygghemma Group includes a wide range of webstores, such as www.bygghemma.se, www.trademax.se, www.chilli.se, www.furniturebox.se, stonefactory.se (https://www.stonefactory.se/) and lampgallerian.se (https://www.lampgallerian.se/). Bygghemma Group had sales of approximately SEK 5 billion in 2018, has its head office in Malmö and is listed on Nasdaq Stockholm Mid Cap.

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