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Regulatory press release

Elektroimportøren AS: Appointment of new Chief Executive Officer

Elektroimportøren
The Board of Directors of Elektroimportøren AS is pleased to announce the
appointment of Lars Tendal as Chief Executive Officer (CEO) of Elektroimportøren
AS, effective from May 15, 2026. Lars Tendal succeeds Andreas Niss, with
reference to the stock exchange notice dated February 12, 2026.

To ensure a smooth and orderly handover, Lars Tendal will commence his role in
Elektroimportøren AS on May 4, 2026, and will participate in the presentation of
Elektroimportøren's Q1 2026 financial results on May 6, 2026.

Lars Tendal (born 1967) has more than 25 years of experience as a CEO and senior
executive, with a strong background from both wholesale and retail operations.
He brings extensive industry knowledge from the electronics and building
supplies sectors, as well as strategic insight into the market through previous
board positions within the industry.

His experience is particularly focused on transformation management, turnaround
execution, and the creation of profitable growth.

"Lars Tendal is an energetic and results-oriented leader with a strong focus on
commercial excellence, sales efficiency and organisational development. The
Board looks forward to working with him in the next phase of the Company's
development, building on the progress made" says Karin Bing Orgland, Chair of
the Board of Elektroimportøren AS.

Tendal most recently served as CEO of Brødrene Dahl (2022-2026). His previous
roles include Executive Director at OBS Hypermarket (2018-2022), Partner at
Falcon Industrial Partners (2016-2017), and CEO positions at Wenaas Workwear
(2012-2016), Power Norge (2010-2012) and EVP at Posten Norge (2001-2010).

He holds a Bachelor of Business Administration (BBA) from BI Norwegian School of
Management and has participated in the Advanced Management Programme at INSEAD.

"I am honoured and excited to take on the role of CEO of Elektroimportøren AS. I
am committed to further strengthening the Company's market position and creating
profitable growth together with the management team and our store managers in
both Norway and Sweden. The Company's strong position within both wholesale and
retail provides a solid platform for value creation for customers and
shareholders alike, and I look forward to starting this important work together
with the Board of Directors and the organisation" says Lars Tendal.

DISCLOSURE REGULATION
This information is subject to the disclosure requirements pursuant to Section
5-12 of the Norwegian Securities Trading Act.
For questions:
Chair of the Board Karin Bing Orgland telephone no +47 901 11 291