contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Mips operates in the technology industry and focuses on the development and manufacture of safety systems for safety helmets. The company's products are aimed at manufacturers of safety helmets and are used in sectors such as sports, work and military. The business is global with a main presence in Europe, North America and Asia. Mips was founded in 1996 and is headquartered in Stockholm, Sweden.

Tomorrow is earnings day Consensus expects Q4 sales of 155 and EBIT of 64  And for the full year

Inderes              Mips acquires Koroyd, strengthening world-leading helmet safety technology...    Mips AB (publ), a world-leader in helmet-based safety, has signed an agreement to acquire all shares in Koroyd SARL and SCP George TFE (together “Koroyd”). Koroyd is based in Monaco and is a...                             An acquisition is underway. The products of the acquired target seem to be specialized in extreme sports.                   Koroyd              Homepage    Koroyd develops products with advanced breathability, ultralight feel and exceptional styling, but first and foremost, products that protect you better.

mipscorp.com              mips-ab-q3-interim-report-january-september-2025.pdf                             Q3

Mips itself gets about 5 dollars per helmet, meaning manufacturers’ margins have been quite hefty previously. Mips has been a selling point used to justify the prices of premium helmets.  The obvious development is a shift from a safety solution only for the premium class towards a market standard at lower price points. This shift is accelerated by increasing consumer awareness, and at best, Mips would be a mandatory requirement for helmets in consumers’ eyes. So if and when the development path is from premium → “standard”, prices will indeed have to come down, especially regarding manufacturers’ margins. From Mips’ perspective, it’s good that volumes are growing, but at the same time, this might eventually erode Mips’ pricing power.                   elevatorpitch.substack.com              MIPS: the "Pick-and-shovel" of safety    A no-brainer in safety

This also came up in a discussion with a colleague. The price has been brought down. A MIPS helmet is not necessarily even more expensive. In any case, the helmet has some internal component. So the product doesn’t necessarily come as an addition to the helmet but replaces a component.

Many different manufacturers have marketing jargon in their product information about why their helmet is designed to be the safest. At least POC had a rotating inner part of the helmet with a similar operating principle in some models, but now that I checked again, POC has also moved under the MIPS sticker. When regularly renewing the helmets in our household, I have noticed that the MIPS sticker no longer doubled the price of the helmet on the last buying round, as it once did. Now it seems you can get the cheapest MIPS-certified helmets for an RRP of 30 euros. In motorcycle helmets, Kask work helmets, and climbing gear, a yellow sticker has already appeared on the back, but that disc helmet was new to me. The story behind this invention is great, but it inevitably brings to mind Volvo and the seat belts given to everyone for free, or whether the minimization of rotational motion can be covered by patents and make large customer masses pay a significant extra price for this. Our household’s helmets are MIPS, and fortunately, my wife had a new helmet on her head a few years ago when an excavator driver swung the bucket in front of her on the bike path. The helmet had MIPS, but the more important thing was that the helmet was new and undamaged, so it still had its tension intact.

This thread has almost fallen into oblivion. A few thoughts of my own about the company. If I have understood correctly, the company’s goal is to achieve a similar position to Gore-Tex. The total market is huge, of which only the surface has been scratched. For example, in the construction industry, penetration is very low. From my own personal experience, coincidentally, my new helmet is a Guardio branded helmet with a Mips feature. The helmet is the best helmet of my career so far in terms of fit. However, the Mips feature was not familiar to most of my colleagues, but I believe that as understanding increases, it will be easy to justify choosing a helmet with Mips for safety reasons. One person who recognized the feature had spotted it on NHL teams’ helmets. One worrying factor is, of course, the patent expiring in the relatively near future. On the other hand, the company apparently aims to obtain various patent combinations to protect its moat. Other manufacturers also have their own similar features; it would be nice to hear if anyone has more detailed information about them? Then the problem. Valuation; the company has been loaded with quite significant growth expectations. At least with these multiples, I can’t get enough margin of safety to feel comfortable making a purchase.  Furthermore, looking purely at the stock price, we are in some kind of downward trend. So I’m waiting for better buying opportunities. E. Let me add that, at least in the construction industry, popular helmet models have come and gone in 3-5 year trends. So, if things go well, a helmet with the Mips feature could trend in the coming years. Of course, the market and sample (Finland) is small, but still.

Mips

Today, MIPS AB (publ) publishes the annual report for 2020. The annual report is available on the company's website, www.mipscorp.com.For more information, please contact:Max Strandwitz, President...

<div class="mfn-body"><p>Today, MIPS AB (publ) publishes the annual report for 2020. The annual report is available on the company's website, www.mipscorp.com.</p></div><div class="mfn-footer mfn-contacts"><p><strong class="mfn-heading-1">For more information, please contact:</strong></p><hr/><p>Max Strandwitz, President and CEO <br/><a href="mailto:Max.Strandwitz@Mipsprotection.com" target="_blank" rel="nofollow noopener">Max.Strandwitz@Mipsprotection.com</a> <br/>tel +46 709 61 17 54</p><p>Karin Rosenthal, CFO<strong><br/></strong><a href="mailto:Karin.Rosenthal@Mipsprotection.com" target="_blank" rel="nofollow noopener">Karin.Rosenthal@Mipsprotection.com</a><br/>tel +46 768 34 63 66</p></div><div class="mfn-footer mfn-about"><p><strong class="mfn-heading-1">About MIPS</strong></p><hr/><p>MIPS specializes in helmet-based safety and protection of the brain and is the world-leader in this area. Based on an ingredient brand business-model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. The technology is based on over 20 years of research and development together with the Royal Institute of Technology and the Karolinska Institute, both located in Stockholm, Sweden. MIPS’ headquarter with 44 employees engaged in research and development, sales, marketing and administration is in Stockholm, where its product and technology test facility also is located. The MIPS share is listed on Nasdaq Stockholm. For more information: <a target="_blank" href="http://www.mipscorp.com" rel="nofollow noopener">www.mipscorp.com</a></p></div><div class="mfn-footer mfn-regulatory mfn-regulatory-vpml"><p><em>This information is information that MIPS AB is obliged to make public pursuant to the Securities Markets Act. The information was submitted for publication, through the agency of the contact persons set out above, at 2021-03-26 09:30 CET.</em></p></div><div class="mfn-footer mfn-attachment mfn-attachment-general"><p><strong class="mfn-heading-1">Attachments</strong></p><hr/><p><a href="https://storage.mfn.se/4983d57f-d841-412c-bc4d-0e562b8d30ab/mips-annual-report-2020.pdf" target="_blank" class="mfn-primary" rel="nofollow noopener">MIPS Annual Report 2020</a></p></div>