Berlin, 26 June 2024 - Otovo, Europe's leading marketplace for residential solar
and battery installations, today announces the launch of a marketing partnership
with Germany's largest automobile club, ADAC.
ADAC's 20 million members outnumber any other automobile association in Europe.
In addition to offering roadside assistance, maintenance and repair services,
German homeowners can buy solar energy solutions through ADAC's Solar energy
platform. The platform is run by ADAC's commercial division ADAC SE, and Otovo
is now one of three installation partners.
Sascha Coccorullo, Head of Strategy & New Business at ADAC SE, remarks:
- This partnership is a crucial component in the development of ADAC Solar into
a comprehensive platform for sustainable mobility and energy. ADAC continuously
expands its range of services, supporting its members in making environmentally
friendly and cost-effective decisions.
By integrating Otovo into the ADAC Solar energy platform, ADAC expands its
offering in sustainable and cost-effective energy and e-mobility, while Otovo
increases its market reach and visibility through access to the broad base of
ADAC's 20 million member base. ADAC will receive a fee per lead they refer to
Otovo, and a percentage of revenue from successful sales.
Artur Schreiber, Otovo's General Manager in Germany, adds:
- Our goal is to cover every roof in Germany with solar panels and utilise the
full potential of solar energy. We see great potential, especially for charging
EVs. Through ADAC Solar, we reach a large number of current and future EV
owners, and can offer them the best energy solution for their home and their
car.
Says Andreas Thorsheim, Chief Executive Officer of Otovo:
- We have actively pursued opportunities in the double electrification of homes
and transport, two megatrends for this decade. This is our second substantial
partnership in Germany that enables more clean energy charging and is in line
with our strategy of diversifying our customer acquisition.
***
About ADAC SE:
ADAC SE, based in Munich, is a European public limited company offering
mobility-oriented services and products for ADAC members, non-members, and
businesses. As a growth-oriented market participant, ADAC SE drives digital
transformation across all businesses, focusing on innovation and future-proof
technologies.
About Otovo:
For homeowners, Otovo is the easiest way to get solar panels on the roof, and
batteries in the home. Otovo is a pan-European marketplace that organises
hundreds of local, high quality and qualified energy installers. The company
uses its proprietary technology to analyse the potential of any home and finds
the best price and installer for customers based on an automatic bidding process
between available installers.