contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  createdAt
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
    forum {
      threadUrl
    }
    defaultInstrument {
      symbol
      id
    }
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  createdAt
  changedAt
  isPremium
  authors {
    __typename
    name
    pageUrl
    id
  }
  companies {
    name
    pageUrl
    id
  }
  tags {
    name
    id
  }
  ... on Video {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
  ... on Webcast {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        threadUrl
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        symbol
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
      researchContent {
        title
        lang
        pdfUrl
        relatedContent {
          __typename
          ...PublishingDetails
          ...Reactions
          id
        }
        content {
          title
          lang
          htmlBody
          publishedAt
          createdAt
          changedAt
          isOutdated
          isPremium
        }
      }
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


plejd-presenterar-ny-armatur-och-led-lister-pa-elmassan-i-kista

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

changedAt

Plejd is a technology company. The company develops technical products and services within lighting and home automation. Examples within the product portfolio include dimmers, controllers, and wireless lighting systems. In addition, Plejd offers the possibility to adjust and control lighting systems via proprietary mobile applications. Plejd was founded in 2009 and has its headquarters in Mölndal.

The Q2 earnings season has begun. Plejd delivered a quarter that, for a change, was a disappointment relative to market expectations: the share price reaction was approximately -10.7%.  Revenue 275 MSEK (+30% y/y, but -11% q/q) EBIT 62 MSEK (+30% y/y, but -42% q/q)   CEO:  We see a second quarter that balances out a very strong first quarter. The high inventory build-up among wholesalers, which characterized the start of the year, has gradually evened out during the second quarter and is now at a more normal level for the season.  […]  The ramp-up of [LPN-01] production has been more challenging than for other products, mainly as a result of the product’s complexity and size, but we expect to be able to produce in line with demand during the second half of the year.  […]  Growth in installations slowed somewhat during the second quarter, which is expected and is mainly explained by developments in Norway. We are facing a strong comparison quarter, as the successful launch of TRM-01 in the previous year clearly contributed to growth.  I appreciate this way of communicating. They aren’t just hyping up selected figures that look good. I would like to see something similar from, for example, Kempower. Of the most important markets, growth is currently strongest in the Netherlands and Finland. Revenue in Sweden clearly returned to being higher than in Norway.   Redeye initial take:  Redeye comments on Plejd’s Q2 report, which showed net sales of SEK274.6m, up 30.3% y/y but around 3% below our estimate. Sweden outperformed and gross margin expanded 290bps y/y, but higher than expected OPEX, driven largely by other external costs and ramp-up costs tied to the new LED panel LPN-01, left EBIT margin flat y/y and EBIT 19% below our estimate. We view the softer margin outcome as reflecting accelerated investment ahead of future launches rather than a deterioration in the underlying business, and expect only minor downward revisions to our estimates while keeping our Base Case broadly unchanged.

Redeye has initiated coverage of Plejd. https://www.redeye.se/research/1167309/plejd-euve-seen-nothing-yet The “Fair value range” is 700 (bear) – 1840 (bull), with a base case of 1220 SEK. More detailed information is not available for free. This appears to be user-paid (not company-paid) analysis.  Redeye initiates coverage of Plejd, a Swedish smart home company that has built a dominant position in the Nordic market by placing the professional electrician at the centre of its strategy. Having grown into the default standard for smart lighting control in Sweden and Norway through an exclusive wholesaler channel model, the company is now expanding its product portfolio into heat management, commercial LED-panels, and solar shading while rolling out the proven playbook across Europe. We view its electrician-first model, deep channel loyalty, and a world-class management as key enablers of sustained high double-digit growth.

Target prices updated:  Pareto Securities: 1000 → 1200 Nordea: 1000 → 1150 SEB: 1150 → 1300  All three still have a buy recommendation.

The challenge with those is that there are fewer smaller properties that are being lit with panels here. I believe the aim is also to seek larger projects. So the project size doesn’t have to be school-sized for the competition to be tough.

Tough report. Norway caught up with Sweden in revenue and growth in the Netherlands looks incredibly good. Babak probably wasn’t talking for nothing when he said the thermostat is an anticipated product in Norway. I don’t know the market for that panel in detail, but I would assume that Plejd’s panel’s target market is not large properties with extensive building automation solutions, but rather smaller spaces. In these cases, the decision is influenced by the installation company, to whom Plejd is already a familiar and trusted brand.

That’s some amazing work. From within the lighting industry, I have to say that selling that LED panel wasn’t made easy at all. LED lighting happens to be the most competitive product. Huge amounts of it are sold annually, but the profit margin for each project remains low. At least, that’s the situation in Finland.  Even if Plejd control systems were used in the project, it’s still extremely difficult to get the panels into the project.

Plejd once again surprised the market positively with its Q1 report. Quick highlights:  EBIT increased by 87% y/y (33% q/q), driven by a higher gross margin (56% vs 52%). The main reasons for its improvement were “optimizations of our most installed product, the downlight DWN-01” and “increased share of in-house production in our own factory”. At the end of the quarter, a new LED panel was launched: LPN-01, “our first luminaire aimed exclusively at commercial installations”. Deliveries will begin and production will be ramped up in Q2. The transfer to the main list of the Stockholm Stock Exchange was planned for the end of 2026, but the schedule has been delayed to the latter half of 2027, with the reasoning “we have chosen to prioritize operational execution”.   First quarter │ Jan–March 2026  Net sales amounted to TSEK 307,876 (220,383), which is an increase of 39.7%  compared to the same period last year. The gross margin amounted to 55.8% (51.6). Operating profit before depreciation (EBITDA) amounted to TSEK 132,282 (77,140), which corresponds to an operating margin before depreciation of 43.0 % (35.0). Operating profit (EBIT) amounted to TSEK 106,767 (57,100), which corresponds to  an operating margin of 34.7% (25.9). Earnings per share before dilution amounted to SEK 7.51 (4.02).   Pareto Securities says that the Q1 report crushed expectations and significant forecast upgrades are expected. Plejd’s share price at the time of writing is approximately +13% (SEK 971), and it appears to have reached a new intraday ATH of SEK 1000. The Netherlands and Norway continue to be the fastest-growing markets:

Plejd

Plejd presenterar tracklighten TRL-01 och LED-listerna LST-02 och LST-03 på Elmässan i Kista med start den 14 oktober 2026.VD Babak Esfahani kommenterar: "Med TRL-01 tar vi nästa steg inom armaturer...

<div class="abstract"><p>Plejd presenterar tracklighten TRL-01 och LED-listerna LST-02 och LST-03 på Elmässan i Kista med start den 14 oktober 2026.</p></div><p><span>VD Babak Esfahani kommenterar:<br>"Med TRL-01 tar vi nästa steg inom armaturer för kommersiella installationer med vad vi tror kommer kunna bli en volymarmatur. Det är en produkt vi har arbetat länge med och ser fram emot att erbjuda våra kunder. &nbsp;Tillsammans med vår nya takmonterade rörelsevakt CMS-01 med stort detekteringsområde och hög känslighet stärker den vårt erbjudande inom det kommersiella segmentet.</span></p><p><span>De nya LED-listerna möjliggör tunable white (justerbar färgtemperatur) med två ledare i stället för tre, vilket förenklar installationen och kommer att passa i många fler profiler på marknaden.&nbsp;</span></p><p><span>Samtliga nya produkter förväntas nå kunderna under första kvartalet 2027."</span></p><div></div>

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Plejd presenterar ny armatur och LED-lister på Elmässan i Kista

Plejd presenterar ny armatur och LED-lister på Elmässan i Kista