6.5.2025 08:30:00 CEST | Schibsted | Non-regulatory press releases
Today, Schibsted ASA ("Schibsted" or "Schibsted Marketplaces") announced that an
agreement has been signed with eEquity to buy the e-commerce price comparison
service Prisjakt Sverige AB ("Prisjakt") from Schibsted Marketplaces. Schibsted
is expected to receive a cash consideration of around SEK 500 million as a
result of the transaction.
Christian Printzell Halvorsen, CEO of Schibsted Marketplaces, comments: "This is
an exciting new step in the journey of Prisjakt. Prisjakt has been an important
part of Schibsted's family of digital brands for almost 20 years. eEquity is a
respected Nordic investor of growth capital that fits well with Prisjakt's
overall ambitious strategy and growth potential. The sale of Prisjakt also marks
an important milestone in the simplification journey of Schibsted Marketplaces,
contributing to our ongoing journey of streamlining our organisation and our
portfolio."
Following the divestment of Schibsted Media, Schibsted Marketplaces announced
that the company will be simplifying its portfolio to enable the company to
focus on its four core verticals - Mobility, Real Estate, Jobs, and Recommerce.
"We're very pleased with this deal. When I co-founded Pricerunner in 1999,
Prisjakt was always our strongest competitor, and they constantly pushed us to
be better. Reinvesting in Pricerunner in 2020 gave us the opportunity to return
to the price comparison space, before we sold the company to Klarna in 2021.
Today, I still see Prisjakt as the strongest player in the market, with a
fantastic opportunity to grow and take market share," says Managing Partner at
eEquity, Magnus Wiberg.
"Following a strong period of growth and success, we are proud to take the next
step in Prisjakt's journey. This marks a natural and exciting new chapter, and
together with eEquity, a partner who shares our vision for the future, we are
confident that Prisjakt is well positioned for continued growth and long-term
success," says CEO at Prisjakt, Peter Greberg.
The parties have signed the final transaction agreements, with closing expected
at the beginning of June 2025, subject to approval from competition authorities
and other customary closing conditions.
Schibsted follows a disciplined capital allocation strategy. While maintaining a
conservative balance sheet, any surplus cash will be returned to shareholders
over time. The company will come back with specific information about the
distribution of the proceeds from the Prisjakt divestment to shareholders in due
time.
CONTACTS
* Jann-Boje Meinecke, SVP FP&A and Investor Relations, +47 941 00 835,
ir@schibsted.com
* Kristine Eia Kirkholm, Head of Group Communications, +47 932 47 875,
kristine.eia.kirkholm@schibsted.com
ATTACHMENTS
Download announcement as PDF.pdf -
https://kommunikasjon.ntb.no/ir-files/17847482/18516354/6054/Download%20announce
ment%20as%20PDF.pdf