contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  createdAt
  changedAt
  isPremium
  authors {
    __typename
    name
    pageUrl
    id
  }
  companies {
    name
    pageUrl
    id
  }
  tags {
    name
    id
  }
  ... on Video {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
  ... on Webcast {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


upsales-technology-ab-invitation-to-investor-call-on-ceo-transition-and-shareholder-changes-2-june-2026

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

changedAt

Upsales Technology is a technology company. The company has developed a technology platform adapted for the management of sales and customer communication. The solutions offered include, for example, analysis of customer groups, segmentation, and communication and marketing management. In addition, training and support are offered within the work area. Customers are mainly found around the Nordic market, with small and medium-sized business customers as the largest customer base.

I wonder if gentlemen @lucas.mattsson or @jesper.hagman are heading to Aira’s Capital Markets Day tomorrow? As far as I can see, online participation isn’t possible, and as a salary earner with a large family, I can’t even get to the bathroom in peace, let alone Stockholm. Upsales is certainly facing some very exciting times right now. The struggles of recent years are coming to an end, and the “culprits” are mostly becoming clear. Culprit number one was poor sales performance. Management already held their hands up regarding this at least a couple of years ago when revenue and ARR growth stalled. It seems the sales team was rebuilt almost entirely, and sales operations underwent a fairly massive reform as well. Now, a year or two later, growth is starting to show again and they even dare to provide guidance (as far as I understand, Upsales hasn’t given guidance before). According to management, the growth problems were never due to the market, which has apparently been quite good the whole time. Culprit number two appears to have been the AI investments, which have now hatched into a new listing company, AI Revenue Assistant Software Stockholm AB (publ), more familiarly known as Aira, Aira app, or AI sales agent. The name says it all: it’s a sales software built for salespeople and teams, which you buy from an app store, sync with your calendar and email, and then just start selling.                   aira.app              Aira | Find new customers. Grow the ones you have.    Turn opportunities into long-term revenue.Aira is an AI assistant with access to financial records on 65 million companies across 14 markets, notifying you of every opportunity and risk.                             I haven’t worked as an actual salesperson a day in my life, but perhaps a salesperson could weigh in on whether there’s potential here or not? Apparently, the product is so good that it was born as its own listed firm almost by accident. It simply had to be built from an internal startup into a product for sale, because no one else had realized to do this yet and the need is obvious. Now, a month or two later, the roadshow has been run, pilot customers gathered, and the first release to the app store has been made (apparently for Apple). The price is 149 euros per head per month, and the first paying customers have already been acquired. There is no sales team; no active sales efforts are being made. If someone buys, they do it themselves from the app store, and onboarding happens without consulting. The company size is 10 people and the product is ready. If I’ve understood correctly, Aira will be spun off from Upsales during Q2, and trading of its shares will begin then. No new capital is being raised; instead, the company will take enough cash from Upsales so that by the time that money runs out, they should be able to manage on their own revenue. As far as I understand, no one is committed to any share sales in this situation; rather, every owner who held Upsales shares by May 21st will receive one Aira share for every one Upsales share. The price will be determined by the market in due course. Personally, I don’t assign any value to Aira in my portfolio yet, but I will of course accept it as a very interesting option. These days, you never know what kind of price tag the market will slap on any AI-hyper-super-boom-shakalaka. But one can always try to bracket the value a bit. When the deadline to qualify for Aira shares via Upsales shares (record date May 22nd) passed last week, Upsales’ share value dropped by about ten percent, i.e., 50 MSEK. If I interpret the situation correctly, that was the price tag given to Aira at that moment. In reality, I suspect a large part of the market didn’t even notice the situation, given how flimsy the grounds for trading seem to be nowadays. So, not a very strong confidence in this conclusion. Well, if we calculate that one user brings the company that €149 / month, which is nearly €1,800/year, the ARR could look like this:  1,000 paying users: ARR 20 MSEK 5,000 paying users: ARR 100 MSEK 10,000 paying users: ARR 200 MSEK  It could, of course, be that the whole thing flops hard and they get 16 users, all of whom quit before Christmas. And by no means will all buyers pay full price for the product, as there are always various team discounts, launch campaigns, and other offers. With a very rough estimate, Aira’s cost base could be, for example, 20-40 MSEK per year. But it’s naturally difficult to estimate from the outside what kind of growth investments will be made in the future, how fixed costs will grow as a listed company, etc. However, you can use that to bracket the number of users needed to move toward a profitable business. It’s not impossibly large. By testing different assumptions, I came up with this:  It’s possible that all my assumptions—and thus everything printed in the table based on them—are completely unrealistic. Take it with a grain of salt. But then, the remaining Upsales. That is the truly interesting investment in this whole thing. But since I’ve written at such length about the seemingly interesting Aira, I’ll leave the ex-Aira-Upsales talk for next time. I will say this, though: the company has finally returned to growth (guidance 10-15 percent for the year 2026) and ex-Aira-Upsales’ profitability is guided to be 35 percent EBITDA starting from the Q2 quarter. That makes for some quite attractive multiples for this year (2026e): EV/EBITDA 8, P/E 13, EV/S 2.7. There’s cash, the product is ready, the cost base has been tightened, and they are reportedly on the winning side of the AI revolution (of course—has anyone ever declared themselves a loser in the AI transition?)

There’s no sign of growth at Upsales, things are looking a bit too flat. In these situations, you always wonder whether the fault lies with the salespeople or the product.

Today we have published an updated Equity Brief on Upsales, feel free to check it out: Upsales Technology: Aktiebrief Q1'26 - Inderes

Upsales released its Q1 report today.   Then some big news about Aira was also released.  ”On April 14, we announced the board’s recommendation to distribute all shares in AI Revenue Assistant Software Stockholm AB (Aira) to existing Upsales shareholders via a Lex ASEA dividend. Each shareholder will receive one Aira share for every Upsales share held. The board is currently evaluating listing venues for Aira. Subject to approval by the Annual General Meeting, the Lex ASEA dividend will replace the previously proposed cash dividend.”

I’m quite skeptical about whether AI is useful in CRM systems. All players in the industry certainly try to emphasize this in their marketing, but the results remain rather meager. In my view, it’s about what problem is being addressed and with what data? For example, in prospecting tools, I think these AI applications have been practically useless so far. Often, they even do more harm than good when companies try to fix things with AI that aren’t broken.

Hi! Today we have published an Equity Brief on Upsales (in Swedish): Upsales Technology: Aktiebrief Q4'25 - Inderes Upsales has a long history of profitable growth, and more than 95% of the company’s revenue consists of recurring subscription revenue (ARR), which provides stability and predictability in the company’s turnover and financial position. Recurring revenue is valuable, but growth has slowed down in recent years. The market for CRM systems is evolving and facing major shifts enabled by AI and other new technologies. With the help of AI features, CRM systems can create even greater business value for organizations through better analysis, forecasting, and decision support, which drives demand. While this presents an opportunity, it can also involve risks in terms of increased competition, where existing market players will need to invest in product development to remain competitive. Feel free to read the full brief via the link!

Hi! I thought I’d start a thread about Upsales, which released its Q4 report today. Upsales delivered growth in both revenue and recurring revenue during the fourth quarter. Revenue rose by 10.8% to 40.3 MSEK, and annual recurring revenue (ARR) increased by 5.3 MSEK, reaching 153 MSEK at the end of the quarter. This represents an ARR increase of 7.8% on a rolling twelve-month basis. The EBITDA margin amounted to 25.7% for the quarter, compared to 15.1% for the same period last year. The improvement was due to efficiency measures within the organization. Furthermore, the company announced that churn (cancellations) has continued to decrease, and both new customer sales and revenue expansion among existing customers have developed well. Looking ahead, the company expects conditions for continued growth to be good, and that revenue growth will increase during 2026.

Upsales Technology

Upsales Technology AB (publ) ("Upsales") invites investors, analysts and media to an investor call on Tuesday 2 June 2026 at 09:00 CET, hosted jointly by outgoing CEO and founder Daniel Wikberg...

<div class="mfn-preamble"><p><strong>Upsales Technology AB (publ) ("Upsales") invites investors, analysts and media to an investor call on Tuesday 2 June 2026 at 09:00 CET, hosted jointly by outgoing CEO and founder Daniel Wikberg and incoming CEO Johan Kallblad.</strong></p></div><div class="mfn-body"><p>The call follows the announcement on 28 May, 2026 of Johan Kallblad's appointment as Chief Executive Officer of Upsales, effective 31 July 2026, and the related changes in the Company's shareholder base.</p><p>During the call, Daniel Wikberg and Johan Kallblad will discuss the background to the CEO transition, the Company's strategic direction, and the outcome of the share placement. The presentation will be followed by a Q&amp;A session.</p><p><strong>Date:</strong> Tuesday 2 June 2026 <br><strong>Time:</strong> 09:00 CET <br><strong>Language:</strong> English <br><strong>Format:</strong> Webcast with live Q&amp;A</p><p>Registration and webcast link: <a href="https://upsales.zoom.us/wc/join/88259017106" rel="noopener">https://upsales.zoom.us/wc/join/88259017106</a></p><p>A recording of the call will be made available on the Company's investor relations page after the event.</p></div><div class="mfn-footer mfn-61aed5dbcb09"><p><strong class="mfn-heading-1">Further information</strong></p><hr><p>All financial reports are available at <a href="https://www.upsales.com/investor-relations/financial-reports-presentations/" rel="noopener">www.upsales.com</a> <br></p></div><div class="mfn-footer mfn-contacts mfn-602bd22af925"><p><strong class="mfn-heading-1">Contacts</strong></p><hr><p>Daniel Wikberg, CEO<br>Kristina Fridheimer, CFO</p><p>IR contact:<br><a href="mailto:ir@upsales.com" rel="noopener">ir@upsales.com</a><br>+46 70-261 84 05</p></div><div class="mfn-footer mfn-about mfn-8ef9f490f1f2"><p><strong class="mfn-heading-1">About Upsales</strong></p><hr><p>Upsales is a Stockholm-based software company on a mission to build the leading AI platform for B2B revenue growth. With best-in-class data and proprietary AI agents, Upsales helps companies accelerate profitable growth. In the last two decades, the company has built a track record of organic, profitable growth. Upsales is a net cash company with zero debt and strong cash flows. Its scalable business model is powered by over 90% recurring subscription revenue. Upsales serves customers in 10 countries, with the majority of its customer base in Sweden. The company is 44% founder- and management-owned, with institutional shareholders including Danske Invest, Nordea Funds, Herald Investment Management, and Schroders.</p><p>Upsales Technology AB (publ) is a public company listed on the Nasdaq First North Growth Market. The Company’s Certified Adviser is DNB Carnegie Investment Bank AB (publ).</p></div><div class="mfn-footer mfn-attachment mfn-attachment-general"><p><strong class="mfn-heading-1">Attachments</strong></p><hr><p><a class="mfn-generated mfn-primary" href="https://storage.mfn.se/60b03728-2421-4008-8ebf-f19e293320fb/upsales-technology-ab-invitation-to-investor-call-on-ceo-transition-and-shareholder-changes-2-june-2026.pdf" rel="noopener">Upsales Technology AB: Invitation to investor call on CEO transition and shareholder changes, 2 June 2026</a></p></div>