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Research

Agillic (One-pager): Strategy change starts to show early results

Agillic
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Summary

  • Agillic reported a 5% YoY growth in ARR from subscriptions, reaching DKK 54.1m at the end of June 2025, driven by expanding business with existing and new customers.
  • The company improved its cost efficiency, reducing the cost base by 10% compared to H1 2024, which led to an increase in EBITDA to DKK 3.5m from DKK 0.6m in the previous year.
  • Agillic maintains its 2025 guidance, projecting revenue between DKK 60-63m, ARR from subscribers between DKK 56-60m, and EBITDA between DKK 5-8m.
  • We have updated our investment case to reflect these developments and included perspectives from the Danish SaaS sector.

This content is generated by AI. You can give feedback on it in the Inderes forum.

Yesterday, Agillic announced its H1 2025 report. At the end of June 2025, ARR from subscriptions reached DKK 54.1m, corresponding to a 5% YoY growth. This growth was driven by a focus on expanding business with existing customers through new product features, as well as new customers. The company's cost focus, which reduced the cost base by 10% compared to H1 2024, led to a significant improvement in EBITDA, which increased to DKK 3.5m in H1 2025 (DKK 0.6m in H1 2024).

Agillic maintains its 2025 guidance, with revenue between DKK 60-63m, ARR from subscribers between DKK 56-60m, and EBITDA between DKK 5-8m.

We have updated our investment case one-pager to reflect recent developments, including peer group perspectives from the Danish SaaS sector.

Yesterday, Agillic's CEO Christian Samsø and CFO Jack Sørensen presented the H1 2025 results and answered questions from the audience. Watch the presentation here: https://www.inderes.dk/videos/agillic-praesentation-af-h1-2025-resultater

Disclaimer: HC Andersen Capital receives payment from Agillic for a Digital IR subscription agreement. /Victor Skriver 15:30 (updated 16:06), 5 September 2025.

Agillic is Danish software company within marketing technology (MarTech), headquartered in Copenhagen, Denmark. The Agillic platform is the trusted Nordic marketing automation platform, enabling personalisation that performs with scalability, operational efficiency, and full GDPR compliance. Agillic has proven business cases across verticals – e.g. finance, energy, media and publishing, charity and NGOs, and retail. For more information, please visit https://agillic.com/

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