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Hop on the consolidation train of the sauna market

HARVIAExtensive research2020-12-10 10:15
Petri KajaaniAnalyst
Discuss
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Harvia is the most profitable player on the steadily growing sauna and spa market, which is based on a strong market position, product development and production know-how that have been generated through the company’s long history and an efficient operating model. Harvia has a wide product portfolio in the sauna sector, an extensive distribution network, and leading brands in the sector (Harvia, Sentiotec, EOS and Kusatek). Strong organic growth outlook, good profitability, high cash flow ratio, and efficient use of capital are good reasons to invest in Harvia. The company becomes even more attractive as an investment object because it has in recent years proven its ability to generate considerable shareholder value through excellent acquisitions on the fragmented sauna and spa market. Harvia is rapidly becoming the undisputed leader on the market.

Harvia is a manufacturer of sauna systems. The product range consists of complete solutions that include ready-made sauna and spa systems, as well as electric sauna heaters, wood-burning sauna stoves and related furnishings. In addition, the company manufactures infrared sauna systems. Operations are held on a global level, where the company's products are found through partners. The company was founded in 1950 and has its headquarters in Muurame.

Read more on company page

Key Estimate Figures2020-11-26

201920e21e
Revenue74.1104.2117.6
growth-%19.6 %40.6 %12.9 %
EBIT (adj.)13.921.924.5
EBIT-% (adj.)18.7 %21.0 %20.9 %
EPS (adj.)0.540.860.96
Dividend0.380.500.60
Dividend %3.6 %1.3 %1.5 %
P/E (adj.)19.545.941.1
EV/EBITDA13.632.827.5

Forum discussions

Thanks for this information; at least for me, this has caused a bit of uncertainty regarding how such a massive overhaul can be pushed through...
6/23/2026, 8:11 AM
by Umpimähkä
35
I just spoke with the company, and it might be useful to share here that the IT system overhaul and production break in Muurame have been successfully...
6/23/2026, 7:53 AM
by Rauli_Juva
110
The Americans are currently pulling all the capacity they can produce in three shifts, and apparently, even that isn’t enough. So, demand doesn...
6/21/2026, 6:06 PM
by Maikki
44
A wild growth rate for the manufacturing industry. Related to this, has anyone outlined what a “sustainable” maximum growth rate for Harvia ...
6/21/2026, 1:10 PM
by xlat
9
Small news for the present moment, but bigger news when considering long-term prospects. “The higher education institutions of Jyväskylä; the...
6/9/2026, 4:01 PM
by xlat
36
Pia and Rauli discussed Harvia in English Harvia’s Q1 earnings exceeded our estimates, but the estimate changes for the full year remained small...
5/23/2026, 4:01 PM
by Sijoittaja-alokas
12
Almanakka has written about Harvia once again Valuation: Harvia is valued at ~16x the next 12-month forward EBIT. In my opinion, this is closer...
5/15/2026, 11:32 AM
by Sijoittaja-alokas
43