• Forum
  • Stock Markets
    • MarketsLive prices, indices, and market performance
    • Morning ReviewDaily market recap and key overnight highlights
    • Stock CalendarUpcoming earnings, listings, and corporate events
    • Dividends CalendarFuture and past dividends
  • Companies
    • CompaniesBrowse and filter the full list of listed companies
    • DiscoveryInspiration for your next investment
    • IPOsNew listings and upcoming public offerings
    • AGM InvitationsAnnual general meeting dates and shareholder info
  • Stock Research
    • ResearchExpert stock analysis and recommendations
    • ArticlesNews, insights, and market commentary
    • PortfolioInderes model portfolio
    • inderesTVVideo hub for stock research, analysis, and expert commentary
    • TranscriptsFull text records of earnings calls and investor meetings
    • Stock ComparisonCompare financials and performance across multiple stocks
Find us on social media
  • Inderes Forum
  • Youtube
  • Instagram
  • Facebook
  • X (Twitter)
Get in touch
  • info@inderes.se
  • +46 8 411 43 80
  • Vattugatan 17, 5tr
    111 52 Stockholm
Inderes
  • About us
  • Our team
  • Careers
  • Inderes as an investment
  • Services for listed companies
Our platform
  • FAQ
  • Q&A
  • Terms of service
  • Privacy policy
  • Disclaimer

Inderes’ Disclaimer can be found here. Detailed information about each share actively monitored by Inderes is available on the company-specific pages on Inderes’ website. © Inderes Oyj. All rights reserved.

Third party research

Embellence Group: Borås Tapetfabrik gives edge on the competition - ABG

Embellence Group

This is a third party research report and does not necessarily reflect our views or values

Download report (PDF)
We visited Borås Tapetfabrik on Wednesday
We assess there is limited technological risk for traditional wallpaper
EasyUp trademark is an enabler in tougher economic times


A dominant market position

We visited Borås Tapetfabrik yesterday, the production facility for all Boråstapeter wallpaper and also supplier to external parties to a lesser extent (LTM sales of SEK 48m to external customers). Consumer brand Boråstapeter has an impressive ~50% Swedish market share, but when it comes to traditional (non-digital print) wallpaper production, Borås Tapetfabrik is even more dominant at 80+%. The factory is able to produce wallpaper through screen print, flexo print, surface print and also digital print, the most recent technology.