contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  createdAt
  changedAt
  isPremium
  authors {
    __typename
    name
    pageUrl
    id
  }
  companies {
    name
    pageUrl
    id
  }
  tags {
    name
    id
  }
  ... on Video {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
  ... on Webcast {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
      researchContent {
        title
        lang
        pdfUrl
        relatedContent {
          __typename
          ...PublishingDetails
          ...Reactions
          id
        }
        content {
          title
          lang
          slug
          htmlBody
          publishedAt
          createdAt
          changedAt
          isOutdated
          isPremium
        }
      }
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

changedAt

Plejd is a technology company. The company develops technical products and services within lighting and home automation. Examples within the product portfolio include dimmers, controllers, and wireless lighting systems. In addition, Plejd offers the possibility to adjust and control lighting systems via proprietary mobile applications. Plejd was founded in 2009 and has its headquarters in Mölndal.

Redeye has initiated coverage of Plejd. https://www.redeye.se/research/1167309/plejd-euve-seen-nothing-yet The “Fair value range” is 700 (bear) – 1840 (bull), with a base case of 1220 SEK. More detailed information is not available for free. This appears to be user-paid (not company-paid) analysis.  Redeye initiates coverage of Plejd, a Swedish smart home company that has built a dominant position in the Nordic market by placing the professional electrician at the centre of its strategy. Having grown into the default standard for smart lighting control in Sweden and Norway through an exclusive wholesaler channel model, the company is now expanding its product portfolio into heat management, commercial LED-panels, and solar shading while rolling out the proven playbook across Europe. We view its electrician-first model, deep channel loyalty, and a world-class management as key enablers of sustained high double-digit growth.

Target prices updated:  Pareto Securities: 1000 → 1200 Nordea: 1000 → 1150 SEB: 1150 → 1300  All three still have a buy recommendation.

The challenge with those is that there are fewer smaller properties that are being lit with panels here. I believe the aim is also to seek larger projects. So the project size doesn’t have to be school-sized for the competition to be tough.

Tough report. Norway caught up with Sweden in revenue and growth in the Netherlands looks incredibly good. Babak probably wasn’t talking for nothing when he said the thermostat is an anticipated product in Norway. I don’t know the market for that panel in detail, but I would assume that Plejd’s panel’s target market is not large properties with extensive building automation solutions, but rather smaller spaces. In these cases, the decision is influenced by the installation company, to whom Plejd is already a familiar and trusted brand.

That’s some amazing work. From within the lighting industry, I have to say that selling that LED panel wasn’t made easy at all. LED lighting happens to be the most competitive product. Huge amounts of it are sold annually, but the profit margin for each project remains low. At least, that’s the situation in Finland.  Even if Plejd control systems were used in the project, it’s still extremely difficult to get the panels into the project.

Plejd once again surprised the market positively with its Q1 report. Quick highlights:  EBIT increased by 87% y/y (33% q/q), driven by a higher gross margin (56% vs 52%). The main reasons for its improvement were “optimizations of our most installed product, the downlight DWN-01” and “increased share of in-house production in our own factory”. At the end of the quarter, a new LED panel was launched: LPN-01, “our first luminaire aimed exclusively at commercial installations”. Deliveries will begin and production will be ramped up in Q2. The transfer to the main list of the Stockholm Stock Exchange was planned for the end of 2026, but the schedule has been delayed to the latter half of 2027, with the reasoning “we have chosen to prioritize operational execution”.   First quarter │ Jan–March 2026  Net sales amounted to TSEK 307,876 (220,383), which is an increase of 39.7%  compared to the same period last year. The gross margin amounted to 55.8% (51.6). Operating profit before depreciation (EBITDA) amounted to TSEK 132,282 (77,140), which corresponds to an operating margin before depreciation of 43.0 % (35.0). Operating profit (EBIT) amounted to TSEK 106,767 (57,100), which corresponds to  an operating margin of 34.7% (25.9). Earnings per share before dilution amounted to SEK 7.51 (4.02).   Pareto Securities says that the Q1 report crushed expectations and significant forecast upgrades are expected. Plejd’s share price at the time of writing is approximately +13% (SEK 971), and it appears to have reached a new intraday ATH of SEK 1000. The Netherlands and Norway continue to be the fastest-growing markets:

Plejd released its full-year 2025 figures today: Year-end report Looking quite good!  41% organic growth in sales (both full year and Q4). Strong earnings growth continued, and profitability also improved. Full-year EBIT grew by 71%, the annual operating margin was 24.6% (2024: 20.3%), and EPS grew by 72%. TRM-01 thermostat as a breakthrough product, especially in Norway. Cash position remains strong.   According to the “Value growth in installations” metric, the strongest growth in Q4 was in the Netherlands and Norway, but growth also accelerated in Finland.  Absolute sales figures by country:  A couple of other highlights:  Pareto Securities slightly lowered the target price from 1,100 → 1,000 SEK (recommendation remains Buy). JP Morgan Asset Management opened a small short position in Plejd leading up to the report.  The market seems to like it: share price +14.6% (closing price for the day 848 SEK).

Plejd

Plejd rapporterade för andra kvartalet 2025 en nettoomsättning om 210,7 MSEK (146,2), motsvarande en organisk tillväxt om 44,1 %. Rörelseresultatet (EBIT) uppgick till 47,4 MSEK (24,9), en ö...

Plejd rapporterade för andra kvartalet 2025 en nettoomsättning om 210,7 MSEK (146,2), motsvarande en organisk tillväxt om 44,1 %. Rörelseresultatet (EBIT) uppgick till 47,4 MSEK (24,9), en ökning om 90,3 %, vilket ger en EBIT-marginal på 22,5 % (17,0). Tillväxten drevs i huvudsak av den norska marknaden där termostaten TRM-01 haft stor genomslagskraft, men även övriga marknader uppvisade en stark utveckling där Sveriges tillväxt fortsatte att imponera. Även installationstillväxten är stark och var för femte kvartalet i rad högre än omsättningstillväxten, vilket understryker Plejds starka underliggande tillväxt.

Plejd: Rapportkommentar Q2'25 - Kalqyl

Plejd: Rapportkommentar Q2'25 - Kalqyl