Automatic translation from Finnish. Give feedback in the Inderes forum.
Once you have decided to embark on your journey as a stockpicker, it is worth pausing for a moment before you hit the Buy button. In this collaborative episode between Femme and Nordea, Sanna Perälä from Nordea and Sara Antonacci from Inderes discuss why it is worth getting to know the company and what factors should be considered in the process.
This episode is part of the collaboration between Femmes and Nordea's Salkunhaltijat, which aims to compile the basics of investing into an accessible format. In addition to the podcast episodes, the collaboration includes written content and events—so read, listen, attend events, or even do all of them at once.
You can find more information about the Salkunhaltijat partnership here: https://www.inderes.fi/femme/salkunhaltijat
https://www.nordea.fi/henkiloasiakkaat/sinun-elamasi/oma-talous/salkunhaltijat/
https://www.instagram.com/inderesfemme/
https://www.instagram.com/nordeasijoittaminen/
Book recommendation mentioned by Sara: Pat Dorsey - The Little Book That Builds Wealth
Topics: 00:00 Introduction 03:17 Why should you get to know the company before making an investment decision? 09:10 Where can you find information? 11:22 What problem is the company solving? 13:43 Is the company selling necessities or treats? 17:03 Whose problem is the company solving? 17:42 Consumer business 20:59 Corporate customers 23:43 What kind of market does the company operate in? 26:53 Competitive advantages 31:40 A good business should be visible in the numbers 38:02 Summary and what is coming next