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Marimekko: a Lifestyle Concept set on Growth

By Inderes
Marimekko

Seventy-year-old Marimekko has gone from “a simple dress” to a global lifestyle-concept, with international presence in 35 countries. The fashion, accessories and home decor products are known for their captivating and interesting prints, and in recent years for collaborations with other international brands and fashion designers. Analyst Rauli Juva summarizes the market, growth plans, valuation and overall future outlook. He also comments shortly on yesterday’s published Q2.

Videocontent:
00:00 Introduction
00:20 Marimekko’s brand
01:20 Secret behind the recent success
03:03 World wide distribution
​07:10 Growth in Finland
09:27 International growth
10:47 In what segment does Marimekko belong
12:50 Collaborations
14:30 External risks
16:23 Production in geographical terms
17:15 Internal risks
19:38 Valuation + comments on Q2'22

Any possible target prices and recommendations included in this video are based on commissioned research, which for the time being is only available in Finnish.

Links to the latest report published at the time of the video recording:
in Finnish, published 2022-08-18: https://www.inderes.fi/fi/kasvun-hidastuminen-edessa
in English, published 2022-05-16: https://www.inderes.se/en/research/marimekko-after-digesting-multiples-its-time-to-jump-back-on-board

Read more about Marimekko: https://www.inderes.se/en/companies/Marimekko

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