Sanoma made a small complementary acquisition in Poland
Summary
- Sanoma acquired Fluentbe, a Polish digital language learning platform, aligning with its strategy to expand offerings in current markets.
- Fluentbe, which generated approximately 6 MEUR in revenue in 2025, represents a small-scale acquisition for Sanoma.
- The acquisition enhances Sanoma's expertise in AI, crucial as digital and AI-based products increasingly influence the learning sector.
- Fluentbe's employees, founders, and management will join Sanoma Learning, integrating their AI-powered, personalized language learning services.
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Translation: Original published in Finnish on 07/03/2026 at 06:50 am EEST
The company acquired Fluentbe, a Polish digital language learning tutoring platform. The acquisition is in line with Sanoma's strategy, as it expands the company's offering in its current operating countries. The size of the acquisition is very small in Sanoma's scale, so we will include it in our estimates in connection with the next company report.
AI-powered language learning tutoring platform
Sanoma announced on Thursday that it has acquired Fluentbe, a Polish digital language learning tutoring platform. By combining its own teaching methods, learning materials, and technology with tutors, Fluentbe offers AI-powered, personalized language learning to both private and corporate clients. Fluentbe's employees, founders, and management will transfer to Sanoma Learning as part of the acquisition.
The bolt-on acquisition is in line with the company's strategy
Fluentbe’s revenue in 2025 was approximately 6 MEUR, or only about 0.5% of Sanoma’s revenue last year. Thus, the acquisition is very small in Sanoma's scale. Sanoma's growth strategy includes both bolt-on acquisitions in its current markets and expansion into new markets. Against this backdrop, we consider the acquisition now announced to be in line with the company's strategy, and in addition to the offering, we estimate that it will increase the company's expertise in AI. This is important because the role of digital and AI-based products in teaching is growing in the learning business.
Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.
Read more on company pageKey Estimate Figures07/05
| 2025 | 26e | 27e | |
|---|---|---|---|
| Revenue | 1,302.5 | 1,321.4 | 1,364.3 |
| growth-% | -3.1 % | 1.5 % | 3.2 % |
| EBIT (adj.) | 154.9 | 188.4 | 201.4 |
| EBIT-% (adj.) | 11.9 % | 14.3 % | 14.8 % |
| EPS (adj.) | 0.57 | 0.83 | 0.87 |
| Dividend | 0.42 | 0.44 | 0.46 |
| Dividend % | 4.5 % | 5.1 % | 5.3 % |
| P/E (adj.) | 16.4 | 10.4 | 10.0 |
| EV/EBITDA | 6.5 | 5.6 | 5.4 |
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