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Sanoma

9.46 EUR

-2.17 %

7,192 following

SANOMA

NASDAQ Helsinki

Media & Entertainment

Consumer Goods & Services

Overview
Financials & Estimates
Investor consensus
Compare
-2.17 %
-8.51 %
-13.37 %
-3.86 %
+23.34 %
+30.66 %
-20.24 %
-27.90 %
-85.77 %

Sanoma is a media group. The group publishes several newspapers and operates several TV channels and radio stations. In addition to the main activities, online services and training platforms are offered within the work area. Sanoma operates mainly in the European market. The company was originally founded in 1889 and is headquartered in Helsinki.

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Market cap
1.55B EUR
Turnover
767.78K EUR
P/E (adj.) (25e)
16.87
EV/EBIT (adj.) (25e)
14.28
P/B (25e)
2.69
EV/S (25e)
1.68
Dividend yield-% (25e)
4.44 %
Coverage
Recommendation
Accumulate
Target price
11.30 EUR
Updated
2025-10-30
Disclaimer
Petri Gostowski
Petri Gostowski

Co. Head of Research

Latest research

Latest analysis report

Released: 2025-10-31

Latest extensive report

Released: 2025-04-01

Revenue and EBIT-%

Revenue B

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
11/2
2026

Annual report '25

7/5
2026

Interim report Q1'26

7/5
2026

General meeting '26

Risk
Business risk
Valuation risk
Low
High
All
Research
Webcasts
Press releases
ShowingAll content types
Analyst Comment12/1/2025, 7:37 AM by
Petri Gostowski

The decline in advertising investments softened in October

According to statistics published by Kantar, the volume of Finnish media advertising decreased by around 1% in October year-on-year.

SanomaAlma MediaKeskisuomalainenIlkka
Sanoma Capital Markets Day: Learning as a source of growth
Analyst Comment11/26/2025, 9:24 AM by
Aapeli Pursimo

Sanoma Capital Markets Day: Learning as a source of growth

In the CMD presentations, the company provided more detailed background on its updated financial targets and presented an overview of its business operations.

Sanoma
Sanoma updated its financial targets in connection with its CMD
Analyst Comment11/25/2025, 9:41 AM by
Pauli Lohi, Kaisa Vanha-Perttula

Sanoma updated its financial targets in connection with its CMD

Learning segment's growth expectations rose and Media Finland's earnings growth drivers were defined more precisely.

Sanoma

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Sanoma Oyj, Capital Markets Day, CMD, 2025
Webcast11/25/2025, 7:30 AM

Sanoma Oyj, Capital Markets Day, CMD, 2025

Sanoma
Regulatory press release11/25/2025, 6:00 AM

Sanoma updates its financial targets – aims to deliver high single-digit growth in the Group’s adjusted operating profit in 2026–2030

Sanoma
Sanoma will host Capital Markets Day next Tuesday
Analyst Comment11/21/2025, 8:18 AM by
Petri Gostowski

Sanoma will host Capital Markets Day next Tuesday

At the Capital Markets Day (CMD), our focus will be on the company's growth outlook and targets for 2026–2030, as well as any comments on capital allocation plans.

Sanoma
Sanoma Q3'25: Earnings growth will accelerate next year
Research10/31/2025, 11:09 AM by
Petri Gostowski

Sanoma Q3'25: Earnings growth will accelerate next year

Sanoma's Q3 was operationally slightly better than we expected.

Sanoma
Sanoma Oyj, Q3'25
Webcast10/30/2025, 10:00 AM

Sanoma Oyj, Q3'25

Sanoma
Sanoma Q3'25 flash comment: Earnings guidance was specified as expected, driven by the good Q3 performance
Analyst Comment10/30/2025, 8:56 AM by
Petri Gostowski

Sanoma Q3'25 flash comment: Earnings guidance was specified as expected, driven by the good Q3 performance

Sanoma published its Q3 earnings report this morning, which was operationally slightly better than expected.

Sanoma
Regulatory press release10/30/2025, 6:30 AM

Sanoma Corporation, Interim Report 1 January–30 September 2025: Solid quarter supporting improved operational EBIT for the first nine months

Sanoma
Regulatory press release10/29/2025, 2:00 PM

Sanoma’s Board of Directors has decided the record date and payment date of the third instalment of the dividend for 2024

Sanoma
Sanoma Q3'25 preview: A specification of the earnings guidance is on the cards
Analyst Comment10/28/2025, 7:31 AM by
Petri Gostowski

Sanoma Q3'25 preview: A specification of the earnings guidance is on the cards

Sanoma will publish its Q3 report on Thursday at around 8:30 am EET.

Sanoma
Press release10/27/2025, 12:00 PM

Modular Finance IR Consensus: Sanoma – Consensus estimates Q3 2025

Sanoma
Analyst Comment10/23/2025, 4:00 AM by
Petri Gostowski

Minskningen av reklaminvesteringar mattades av i september

Mängden mediamarknadsföring i Finland minskade med 1 % i september jämfört med jämförelseperioden.

SanomaAlma MediaKeskisuomalainenIlkka
Press release10/9/2025, 8:00 AM

Sanoma will publish its Q3 2025 Interim Report on 30 October

Sanoma
Sanoma as an Investment | Equity Investors Week Sept. 11, 202528:28
Video10/6/2025, 4:25 PM

Sanoma as an Investment | Equity Investors Week Sept. 11, 2025

Rob Kolkman, CEO, talks about Sanoma as an Investment.

Sanoma
Analyst Comment9/18/2025, 10:20 AM by
Petri Gostowski

Inga ändringar sågs i den nedåtgående trenden för reklaminvesteringar i augusti

Enligt statistik publicerad av Kantar minskade mängden mediamarknadsföring i Finland med drygt 4 % i augusti jämfört med jämförelseperioden. Därmed närmar sig den kumulativa utvecklingen för hela innevarande år redan en minskningstakt på 3 % (1-8’25 - 2,6 %).

SanomaAlma MediaIlkkaKeskisuomalainen
Press release9/11/2025, 11:00 AM

Sanoma plans to centralise its printing operations to the Helsinki area and close its printing facility in Tampere

Sanoma
Regulatory press release9/9/2025, 1:05 PM

Sanoma’s financial reporting in 2026

Sanoma
Regulatory press release9/9/2025, 1:00 PM

Sanoma’s Board of Directors has decided the record date and payment date of the second instalment of the dividend for 2024

Sanoma
Forum discussions
Pelilisenssit.fi – 27 Nov 25 Sanoma Oyj: Suomen rahapelijärjestelmän uudistuksessa jättimäinen... Sanoma Oyj ennustaa rahapelimarkkinan vapautumisen tuovan yli 20 miljoonan euron lisäyksen mainosmyyntiin vuodessa. Lisenssijärjestelmän avautuminen voi nostaa rahapelialan markkinointibudjeti...
11/30/2025, 1:43 PM
by Marko
3
Juho Toratti has also written about Sanoma and its CMD. Subheadings: Sanoma’s Capital Markets Day Growth expected to be driven by the learning business Media Finland market seen stabilizing – growth from gambling advertising New financial targets Sanoma pays annually growing dividends...
11/29/2025, 6:14 PM
by Sijoittaja-alokas
2
Here are Aapeli’s comments on Sanoma’s Capital Markets Day. Sanoma held a Capital Markets Day (CMD) on Tuesday. In the day’s presentations, the company provided more background on its updated financial targets and presented an overview of its business operations. The recording of...
11/26/2025, 6:30 AM
by Sijoittaja-alokas
2
This topic has probably been discussed somewhere already, but I haven’t seen it myself. So, feel free to refer to a previous answer on the same topic, if one exists. Now that these American ad giants are banning political advertising, which apparently also excludes some indirect ...
10/31/2025, 7:49 AM
by BjörnThunder
2
Sanoma’s CEO Rob Kolkman was interviewed by Pia at the company’s Capital Markets Day. Topics: 00:00 Start 00:08 Growth 00:23 Impact of AI 01:21 Learning 02:07 New countries 03:13 Teacher shortage 04:04 Media 04:32 Opening of the gambling market 05:34 Finnish-language media 06:57 ...
11/25/2025, 5:11 PM
by Sijoittaja-alokas
1
Juho Toratti has written an analysis of Sanoma. Based on strategic moves, Sanoma appears to be loading its stakes already for next year, when the market is expected to accelerate, especially in the learning business. Positions for 2026 indeed seem very stable. In the past quarter...
10/31/2025, 1:51 PM
by Sijoittaja-alokas
1
And here are the comments on the result. Sanoma published its Q3 results this morning, which were operationally slightly better than expected thanks to the very good profitability development of Media Finland. Sanoma also, quite as expected, specified its current year guidance ranges...
10/30/2025, 8:48 AM
by Sijoittaja-alokas
1
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