Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.
Sanoma's Q2 operating result, which remained at the comparison period's level, was below our estimate, which we believe was primarily due to timing factors in the learning business.
Sanoma maintained its full-year 2026 guidance following a stable second quarter. The company enters the peak season for its Learning business from a strong position, making its execution during this period critical for the remainder of the year.
Sanoma's Q2 earnings, published this morning, were approximately at the same level as the comparison period, thus falling short of estimates that anticipated slight earnings growth.
According to statistics published by Fifty5Blue (formerly Kantar), media advertising volumes in Finland grew at a solid pace of 4.5% year-on-year in June
According to statistics published by Fifty5Blue (formerly Kantar), the volume of Finnish media advertising decreased by a moderate 2% in May year-on-year.
Sanoma published its Q1 earnings report this morning, which was slightly better than expected in terms of profitability for a first quarter that seasonally weighs on operating loss.
Sanoma publishes its Q1 report on Thursday at around 8:30 am EEST. We expect the company's revenue and operational result to have been in line with the comparison period.
