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H&M

175.90 SEK

-0.73 %

3,697 following

HM B

NASDAQ Stockholm

Personal Goods

Consumer Goods & Services

-0.73 %
-5.38 %
-4.45 %
-2.68 %
+24.93 %
+15.27 %
+39.83 %
-6.68 %
+7,465.59 %

H&M, Hennes & Mauritz, is a Swedish company that designs, produces and sells clothing and fashion items including accessories and home textiles. The company targets fashion-conscious consumers and collaborates with suppliers worldwide. H&M operates globally through both stores and e-commerce. The company was founded in 1947 and is headquartered in Stockholm, Sweden.

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Market cap
282.23B SEK
Turnover
900.95M SEK
P/E (adj.) (25e)
24.91
EV/EBIT (adj.) (25e)
20.17
P/B (25e)
6.04
EV/S (25e)
1.53
Dividend yield-% (25e)
3.87 %
Coverage
Recommendation
Sell
Target price
140.00 SEK
Updated
2026-01-22
Lucas Mattsson
Lucas Mattsson

Analyst

Latest research

Latest analysis report

Released: 2026-01-22

Latest extensive report

Released: 2023-10-09

Revenue and EBIT-%

Revenue B

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
29/1
2026

Annual report '25

26/3
2026

Interim report Q1'26

5/5
2026

General meeting '26

Risk
Business risk
Valuation risk
Low
High
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H&M Q4'25 preview: Growth remains soft
Research by
Lucas Mattsson

H&M Q4'25 preview: Growth remains soft

We believe consumer demand has remained subdued in H&M’s Q4 (Sep-Nov), although supply chain efficiencies and external margin tailwinds should support profitability. We have lowered our earnings estimates for 2025 and beyond, but margins remain broadly intact, reflecting our confidence that H&M will continue to demonstrate strong cost control. We continue to see the share as expensive at current valuations and maintain a Sell recommendation.

H&M
Forum discussions
Hi! My name is Lucas, and I cover H&M, among other things. Since our forum has now switched to multilingual mode, you can ask me questions, and I will participate in the discussion here.
10/13/2025, 1:02 PM
by Lucas Mattsson
15
By the way, H&M’s coverage has recently been transferred to Lucas-analyst
4/7/2025, 7:35 AM
by Antti Luiro
4
@lucas.mattsson has written a preview company report as H&M publishes its results next week on Thursday. H&M will release its Q2/25 results (March-May) on Thursday, June 26th at 9:00 AM Finnish time. Although H&M’s turnaround is progressing, we believe its visibility in Q2 will be...
6/18/2025, 5:28 AM
by Sijoittaja-alokas
3
Our own @lucas.mattsson comments on H&M’s development in the article below: H&M at a 14-month high – analyst: What determines the share price | EFN.se
12/18/2025, 12:28 PM
by Isa Hudd
2
Below is news on how H&M is launching a SEK 1 billion share buyback to return money to shareholders and at the same time tidy up its capital structure. The program is, however, small, i.e., only about 0.4% of the company’s value and concerns B-shares. According to the article, the...
11/21/2025, 11:47 AM
by Sijoittaja-alokas
2
Tomi Pätäri has written
9/30/2025, 7:54 PM
by Sijoittaja-alokas
1
Here is a pre-earnings report from Lucas, as H&M releases its Q4 results on January 29. We believe consumer demand remained soft in H&M’s Q4 (September-November), although supply chain efficiencies and external margin tailwinds should support profitability. We have lowered our earnings...
1/22/2026, 5:43 AM
by Sijoittaja-alokas
0
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