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H&M

166.00 SEK+0.55 %10/7 17:29
3,698 following

HM B

NASDAQ Stockholm

Personal Goods

Consumer Goods & Services

Overview
Financials & Estimates
Ownership
Dividend
Investor consensus
Compare
+0.55 %
-0.66 %
-4.43 %
-7.31 %
-10.70 %
+21.92 %
-7.35 %
-16.32 %
+7,039.78 %

H&M, Hennes & Mauritz, is a Swedish company that designs, produces and sells clothing and fashion items including accessories and home textiles. The company targets fashion-conscious consumers and collaborates with suppliers worldwide. H&M operates globally through both stores and e-commerce. The company was founded in 1947 and is headquartered in Stockholm, Sweden.

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Market cap
265.41B SEK
Turnover
259.39M SEK
P/E (adj.) (26e)
20.48
EV/EBIT (adj.) (26e)
16.61
P/B (26e)
6.05
EV/S (26e)
1.45
Dividend yield-% (26e)
4.52 %
Coverage
Recommendation
Sell
Target price
150.00 SEK
Updated
2026-06-26
Lucas Mattsson
Lucas Mattsson

Head of Equity Research, Sweden

Latest research

Latest analysis report

Released: 2026-06-26

Latest extensive report

Released: 2023-10-09

Revenue and EBIT-%
EPS and dividend
Financial calendar
Risk
Business risk
Valuation risk
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Research
Press releases
ShowingAll content types

Forum discussions
Hi! My name is Lucas, and I cover H&M, among other things. Since our forum has now switched to multilingual mode, you can ask me questions, and I will participate in the discussion here.
10/13/2025, 1:02 PM
by Lucas Mattsson
15
Lucas has published a company preview report ahead of H&M’s Q2 report release on June 25th. We believe H&M’s Q2 (March-May) revenue growth remained soft, driven by weak market data, reflecting declining consumer confidence and cold weather in April. As a result, we have revised our...
6/17/2026, 6:14 AM
by Sijoittaja-alokas
2
Our own @lucas.mattsson comments on H&M’s development in the article below: H&M at a 14-month high – analyst: What determines the share price | EFN.se
12/18/2025, 12:28 PM
by Isa Hudd
2
Below is news on how H&M is launching a SEK 1 billion share buyback to return money to shareholders and at the same time tidy up its capital structure. The program is, however, small, i.e., only about 0.4% of the company’s value and concerns B-shares. According to the article, the...
11/21/2025, 11:47 AM
by Sijoittaja-alokas
2
Lucas has published a new company report on H&M following the Q2 results In our view, H&M’s Q2 report confirmed that the big picture remains unchanged: weak revenue development, but improved profitability driven by internal efficiency measures and external margin tailwinds. While...
6/26/2026, 4:57 AM
by Sijoittaja-alokas
1
Tomi Pätäri has written
9/30/2025, 7:54 PM
by Sijoittaja-alokas
1
Lucas has published a new company report on H&M following the Q1 results In our view, H&M’s Q1 report did not contain any major surprises. The big picture remains unchanged; the company continues to face challenges in growing sales, while profitability improvements are primarily ...
3/27/2026, 5:55 AM
by Sijoittaja-alokas
0
Read more on our forum
Revenue and EBIT-%

Revenue B

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
24/9
2026

Interim report Q3'26

4/11
2026

Half year dividend

28/1
2027

Annual report '26

H&M Q2'26: Profitability holds, top line still searching for traction
Research2026-06-26 06:00 by
Lucas Mattsson

H&M Q2'26: Profitability holds, top line still searching for traction

In our view, H&M's Q2 report confirmed that the overall story remains unchanged: weak top-line momentum, but improved profitability driven by internal efficiency measures and external margin tailwinds.

H&M
Regulatory press release2026-06-25 08:00

H & M Hennes & Mauritz AB Six-month report 2026

H&M
Regulatory press release2026-06-25 08:00

H & M Hennes & Mauritz AB Sexmånadersrapport 2026

H&M

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Press release2026-06-18 14:00

Modular Finance IR Consensus: H&M – Consensus estimates Q2 2026

H&M
H&M Q2'26 preview: Soft topline, but margins resilient so far
Research2026-06-17 06:30 by
Lucas Mattsson

H&M Q2'26 preview: Soft topline, but margins resilient so far

We believe revenue growth remained soft in H&M's Q2, driven by weak market data, reflecting softer consumer confidence and cold weather in April.

H&M
Regulatory press release2026-06-01 11:25

H & M Hennes & Mauritz AB: Buybacks of shares by H&M during week 22, 2026. The share buyback programme for the company's long-term incentive program (LTIP) is now complete and has been closed.

H&M
Regulatory press release2026-06-01 11:25

H & M Hennes & Mauritz AB: Återköp av aktier i H&M i vecka 22, 2026. Aktieåterköpsprogrammet för bolagets långsiktiga incitamentsprogram (LTIP) är nu genomfört och avslutat.

H&M
Regulatory press release2026-05-29 08:00

H & M Hennes & Mauritz AB: Nytt antal aktier och röster i H&M

H&M
Regulatory press release2026-05-29 08:00

H & M Hennes & Mauritz AB: New number of shares and votes in H&M

H&M
Regulatory press release2026-05-25 11:45

H & M Hennes & Mauritz AB: Buybacks of shares by H&M during week 21, 2026

H&M
Regulatory press release2026-05-25 11:45

H & M Hennes & Mauritz AB: Återköp av aktier i H&M i vecka 21, 2026

H&M
Regulatory press release2026-05-18 11:25

H & M Hennes & Mauritz AB: Återköp av aktier i H&M i vecka 20, 2026

H&M
Regulatory press release2026-05-18 11:25

H & M Hennes & Mauritz AB: Buybacks of shares by H&M during week 20, 2026

H&M
Regulatory press release2026-05-11 09:00

H & M Hennes & Mauritz AB: H&M beslutar om återköp av aktier till bolagets långsiktiga incitamentsprogram, LTIP

H&M
Regulatory press release2026-05-11 09:00

H & M Hennes & Mauritz AB: H&M decides to buy back own shares for the company's long-term incentive programme (LTIP)

H&M
Regulatory press release2026-05-07 10:39

Finansinspektionen: Flaggningsmeddelande i H & M Hennes & Mauritz AB

H&M
Regulatory press release2026-05-05 17:30

Kommuniké från H & M Hennes & Mauritz AB:s årsstämma 2026

H&M
Regulatory press release2026-05-05 17:30

Information from the 2026 AGM of H & M Hennes & Mauritz AB

H&M
H&M Q1´26: Bättre marginaler men svag tillväxt6:27
Video2026-03-31 12:13 by
Jesper Hagman, Lucas Mattsson

H&M Q1´26: Bättre marginaler men svag tillväxt

H&M släppte sin Q1-rapport i slutet av förra veckan, som inte bjöd på några överraskningar. Vilka utmaningar har H&M?

H&M
H&M Q1'26: Muted sales growth overshadows margin gains
Research2026-03-27 06:30 by
Lucas Mattsson

H&M Q1'26: Muted sales growth overshadows margin gains

In our view, H&M’s Q1 report did not contain any major surprises. The overall narrative remains unchanged; the company continues to struggle to drive sales growth, while margin improvement is primarily supported by internal initiatives and external factors rather than top-line momentum. In our view, valuation levels remain elevated, and given the ongoing revenue concerns, we continue to view the risk/reward as unattractive. As a result, we reiterate our Sell recommendation and our target price to SEK 155 per share.

H&M