contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  createdAt
  changedAt
  isPremium
  authors {
    __typename
    name
    pageUrl
    id
  }
  companies {
    name
    id
  }
  tags {
    name
    id
  }
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


bjorn-borg-ab-delarsrapport-januari-mars-2026

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

changedAt

Björn Borg operates in the fashion industry and focuses on the design, manufacture and distribution of sportswear and underwear. The company's products are aimed at private individuals looking for comfortable and stylish clothing. The business is global with a main presence in the Nordic region and Europe. Björn Borg was founded in 1984 and is headquartered in Solna.

Here is the company report on Björn Borg after Q1, written by Lucas.  Björn Borg’s Q1 result exceeded our expectations, and we consider the share price reaction following the report justified. Although we have raised our short-term forecasts following the Q1 beat, our medium- and long-term forecasts remain largely unchanged. In our view, given the continued uncertainty in the business environment and the lack of clear evidence that the company can successfully scale its footwear segment, we believe the stock is already fairly priced based on its expected earnings growth (2026e P/E: 17x). As a result, we reiterate our reduce recommendation and 67 SEK:                   Inderes              Björn Borg Q1'26: Jälleen vahva neljännes, mutta pysymme sivussa - Inderes    Björn Borgin Q1-raportti ylitti odotuksemme, ja mielestämme osakekurssin reaktio raportin jälkeen on perusteltu. Vaikka olemmekin nostaneet lyhyen aikavälin ennusteitamme Q1-tuloksen ylitettyä odotukset, keskipitkän ja pitkän aikavälin ennusteemme...

And here are Lucas’s comments on BB’s Q1 result.  Björn Borg’s Q1 revenue growth was better than our expectations, which together with increased gross margins led to a strong earnings beat. In our view, we are positive about the sports apparel category continuing its double-digit growth, but there were no clear signs of a general turnaround in the footwear category yet, which we believe will be key in accelerating the company’s revenue growth in the future.                   Inderes – 29 Apr 26              Björn Borg Q1’26 -pikakommentti: Vahva liikevaihdon kasvu siivitti...    Björn Borgin Q1:n liikevaihdon kasvu oli odotuksiamme parempaa, mikä yhdessä kasvaneiden bruttomarginaalien kanssa johti vahvaan tulosylitykseen. Näkemyksemme mukaan suhtaudumme positiivisesti siihen, että urheiluvaatekategoria jatkaa kaksinumeroista...

Lucas has written a company preview for Björn Borg, which will publish its Q1 results on Wednesday, April 29th.  We have lowered our short-term forecasts to reflect softer end-market demand than previously expected. Although we are also taking a more cautious view in our medium-term forecasts due to weakened general consumer confidence, we leave our long-term forecasts largely unchanged. As a result, we maintain our target price of 67 SEK per share. However, the share price has risen nearly 20% since our last report, and we believe the valuation is stretched based on actual earnings. Consequently, we are lowering our recommendation to Reduce (prev. Accumulate).                   Inderes              Björn Borg Q1'26 -ennakko: Odotettavissa hyvä neljännes, mutta arvostus on...    Olemme laskeneet lähiajan ennusteitamme heijastellaksemme aiemmin odotettua pehmeämpää loppumarkkinakysyntää.

Here are Lucas’s comments on how Björn Borg has entered into a three-year strategic partnership with Åhléns and Inno to expand its lifestyle categories in the Swedish and Belgian markets.                    Inderes – 18 Mar 26              Björn Borg: Uusi vähittäiskaupan kumppanuus tukemaan kasvua - Inderes    Björn Borg tiedotti kolmivuotisesta strategisesta kumppanuudesta ruotsalaisen tavaratalo Åhlénsin ja belgialaisen tavaratalo Innon kanssa kehittääkseen ja myydäkseen uusia lifestyle-kategorioita. Yhtiö arvioi, että sopimuksen, joka sisältää myös...

Here is a new company report on Björn Borg from Lucas following the Q4 results.  Björn Borg’s Q4 results were strong thanks to stable sales volumes and good cost control. In our view, the outlook for next year is positive, and combined with the strong end to last year, this has led us to raise our earnings forecasts for the coming years. Based on our updated forecasts, the company’s valuation multiples for this year are at the lower end of our acceptable valuation range, with the P/E ratio at approximately 15x and the EV/EBIT ratio at 12x. As a result, we are upgrading our recommendation to Accumulate (prev. Reduce) and our target price to 67 SEK per share (prev. 57 SEK per share), primarily due to the increased forecasts.                   Inderes              Björn Borg Q4'25: Marginaalin vahvuus ajoi päivityksen - Inderes    Björn Borgin Q4-tulos oli vahva vankkojen myyntimäärien ja hyvän kulukurin ansiosta. Näkemyksemme mukaan ensi vuoden näkymät ovat positiiviset, ja yhdessä viime vuoden vahvan lopputuloksen kanssa tämä on saanut meidät nostamaan lähivuosien...

And here are Lucas’s quick comments on BB’s morning results.  Björn Borg’s Q4 revenue was in line with our forecasts, and the sportswear category continued its strong performance. The report’s clear positive highlight was profitability, which significantly exceeded our expectations thanks to strong cost discipline. In our view, for the company to achieve higher growth in line with its targets, it must also improve the performance of the footwear category, which has underperformed so far.                   Inderes              Björn Borg Q4’25 -pikakommentti: Vahvaa tuloskasvua - Inderes    Björn Borgin Q4-liikevaihto oli linjassa ennusteidemme, mutta raportin selkeä positiivinen kohokohta oli kannattavuus.

Here are Lucas’s pre-comments as Björn Borg reports its Q4 results on Friday, February 13th.  Björn Borg will publish its Q4’25 results on Friday, February 13th, 2026. We expect the company to report moderate revenue growth, as it faces tough comparison figures in its largest market, Sweden, as well as a volatile retail environment. Although we expect the sportswear category to remain the growth driver, reported total revenue growth is likely to be slowed down by the strengthening SEK. We anticipate profitability to remain at a stable level, supported by good cost control and favorable currency exchange effects on gross margins.                   Inderes              Björn Borg Q4’25 ennakko: Vakaa tulos rivi, vaikka vauhti hidastuu - Inderes    Björn Borg julkaisee Q4’25-tuloksensa perjantaina 13.2.2026. Odotamme yhtiön raportoivan maltillista liikevaihdon kasvua, sillä sen suurimmalla markkinalla Ruotsissa on vastassa tiukat vertailuluvut ja vähittäiskaupan toimintaympäristö on epävakaa....

Björn Borg

1 JANUARI – 31 MARS 2026Koncernens nettoomsättning uppgick till 300,6 MSEK (280,0), en ökning med 7,3 procent. Valutaneutralt ökade nettoomsättningen med 10,9 procent.Nettoomsättningen för egen...

<div class="mfn-body"><p><strong>1 JANUARI – 31 MARS 2026</strong></p><ul><li>Koncernens nettoomsättning uppgick till 300,6 MSEK (280,0), en ökning med 7,3 procent. Valutaneutralt ökade nettoomsättningen med 10,9 procent.</li><li>Nettoomsättningen för egen e-handel ökade med 2,4 procent till 52,5 MSEK (51,3), omsättningen för egen e-handel och e-tailers uppgick till 127,5 MSEK (113,9), en ökning om 11,9 procent.</li><li>Bruttovinstmarginalen uppgick till 54,0 procent (49,9).</li><li>Rörelseresultatet uppgick till 46,9 MSEK (34,2), en ökning om 37,0 procent.</li><li>Resultat efter skatt uppgick till 36,9 MSEK (35,9), en ökning om 2,7 procent.</li><li>Resultat per aktie före och efter utspädning uppgick till 1,47 SEK (1,43).</li></ul><p><br></p><p>CITAT FRÅN VD, HENRIK BUNGE<br>”Tillväxten inom sportkläder fortsätter, och med detta kvartal har kategorin nu levererat 15 kvartal i rad med tvåsiffrig procentuell tillväxt.”</p></div><div class="mfn-footer mfn-5886731283c6"><p><strong class="mfn-heading-1">För vidare information, vänligen kontakta</strong></p><hr><p><strong>Jens Nyström, CFO</strong><br>Email:&nbsp;<a href="mailto:jens.nystrom@bjornborg.com" rel="noopener">jens.nystrom@bjornborg.com</a><br>Tel:&nbsp;+46 85 06 337 00</p><p><strong>Henrik Bunge, VD</strong><br>Email:&nbsp;<a href="mailto:henrik.bunge@bjornborg.com" rel="noopener">henrik.bunge@bjornborg.com</a><br>Tel: +46 85 06 337 00</p></div><div class="mfn-footer mfn-185faad3db1d"><p><strong class="mfn-heading-1">Om Björn Borg</strong></p><hr><p>Koncernen äger varumärket Björn Borg och fokus för verksamheten är underkläder, sportkläder, skor och väskor. Därtill erbjuds glasögon via licenstagare. Björn Borg-produkter säljs på ett 20-tal marknader, varav Sverige och Nederländerna är de största. Björn Borg-koncernen har egen verksamhet i alla led från varumärkesutveckling till konsumentförsäljning i egna Björn Borg-butiker och via egen e-handel på <a href="http://www.bjornborg.com" rel="noopener">www.bjornborg.com</a>. Totalt uppgick koncernens nettoomsättning 2025 till 1 044 MSEK och medelantalet anställda var 145. Björn Borg är noterat på Nasdaq Stockholm sedan 2007.</p></div><div class="mfn-footer mfn-regulatory mfn-regulatory-mar"><p><em>Denna information är sådan information som Björn Borg AB (publ) är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning. Informationen lämnades, genom ovanstående kontaktpersoners försorg, för offentliggörande den 2026-04-29 07:30 CEST.</em></p></div><div class="mfn-footer mfn-attachment mfn-attachment-general"><p><strong class="mfn-heading-1">Bifogade filer</strong></p><hr><p><a class="mfn-primary" href="https://storage.mfn.se/a7fe6499-7d62-4d1f-a8ea-c572e714a15f/bjorn-borg-delarsrapport-q1-2026.pdf" rel="noopener">Björn Borg Delårsrapport Q1 2026</a></p></div>