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Björn Borg operates in the fashion industry and focuses on the design, manufacture and distribution of sportswear and underwear, accessories and bags. The company's products are aimed at men, women and children of all ages. The business is global with a main presence in the Nordic region and Europe. Björn Borg was founded in 1984 and has its headquarters in Solna.
We have taken a more cautious stance on our near- and mid-term revenue estimates due to weaker consumer sentiment and a less supportive macro environment, particularly in continental Europe. Despite these downward revisions, we believe that the current valuation offers an attractive risk/reward profile, as the share price has fallen by around 15% since our last update.
Inför Q3-rapporterna har värderingarna på konsumentbolagen generellt kommit ned, vilket sänker förväntansbilden i vissa bolag, men med ett ökat kostnadstryck bedömer vi att tillväxten blir avgörande för om lönsamhetslyften kan hålla i sig.
We continue to see good opportunities for the company to get back on track and deliver profitable growth and solid value creation. As a result, we continue to view Björn Borg as an interesting investment opportunity, given the attractive combination of expected earnings growth and dividend yield.
Vi intervjuade VD Henrik Bunge om försäljningstappet, vilka åtgärder han tagit inom skosegmentet och vad som låg bakom den starka lönsamheten under kvartalet.
We expect the company to deliver solid revenue growth, primarily driven by the sports apparel category and its own e-commerce, while the underwear segment normalizes after a strong Q1.
In our view, Björn Borg has made good progress executing its strategy of expanding its core product categories and own e-commerce channel, which we expect to keep driving profitable growth.
