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Press release

Raisio Oyj: Benecol® yoghurt drinks to the Spanish market

Raisio

Raisio plc, Press Release March 25, 2026 at 8.30 EET

Raisio has launched Benecol® yoghurt drinks in the Spanish market in March 2026. The launch strengthens the brand's international growth and Raisio's presence in key European food markets. It also supports Raisio's strategy of expanding its consumer brands in Europe and growing the heart health category.

The launch of the Benecol® brand in Spain is progressing in a planned and phased manner. In the initial stage, focus is on building distribution and strengthening the brand, laying the foundation for sales growth in the coming years.

"In 2026, we are focusing on building distribution and increasing the visibility of the Benecol® brand in Spain. Our goal is to build a sustainable platform for long-term growth. Spain is a strategically important market for Raisio," says Pasi Flinkman, CEO of Raisio.

At the core of Benecol® products is the unique plant stanol ester, whose cholesterol-lowering effect has been demonstrated in more than 80 clinical studies. The yoghurt drinks introduced in the Spanish market are lactose-free and contain no added sugar, which is in line with local consumer expectations.

Elovena® portfolio expanding outside Finland

We are also growing the Elovena® brand in international markets. Elovena® products are currently available in Finland, Poland, Ukraine, Estonia, Lithuania, the Netherlands, Sweden, Denmark and Spain.

The portfolio is growing with new product categories, and distribution is expanding to additional retail chains and stores. At the same time, we develop the Elovena® portfolio market by market to meet local demand. In newer markets, the core assortment consists particularly of Elovena® snack biscuits and single-serve instant oatmeals, forming the base for gradual expansion of distribution and offering. 

Further information:
Pasi Flinkman, CEO, tel. +358 400 819 947
Mika Saarinen, CFO, tel. +358 400 726 808

RAISIO OYJ
At Raisio, we make delicious food that promotes healthier eating. We make a healthier and happier world around us by innovating and winning the hearts of our consumers. We do not work alone; instead, we rely on our cooperation networks at every stage. Our strong brands, such as Benecol® and Elovena®, turn our ambitions into reality. We make the choice easy for consumers: we ensure that our products are responsible from different perspectives, so that consumers can choose our products with confidence. We have around 350 healthy food colleagues in six countries and export to more than 40 markets around the world. Raisio's shares are listed on Nasdaq Helsinki Ltd. In 2025, the Group's comparable net sales for continuing operations were EUR 224.2 million and the comparable EBIT was EUR 28.5 million. www.raisio.com

 

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