Press release

UPM-Kymmene Oyj: UPM introduces a new portfolio of label solutions designed for packaging recyclability

(UPM, Helsinki, May 5, 2026 at 15:00 EEST) - UPM Adhesive Materials, a global supplier of high-performance self-adhesive products, introduces the new UPM ProCycle™ portfolio of recycling compatible label solutions. The portfolio brings together advanced adhesive technologies and circular products in a coherent offer, to help converters and packaging brand owners select solutions that deliver recognized recyclability performance.

The label materials currently included in the portfolio are suited for rigid PET and HDPE packaging in beverage, food, and home and personal care applications. The adhesive technologies, such as wash-off, ensure that materials separate cleanly during mechanical plastic recycling, including washing and grinding, supporting high-quality recyclate.

UPM ProCycle solutions are designed to deliver consistent adhesion, efficient converting and high print quality for plastics, fiber and glass packaging. All products in the portfolio are externally recognized as recycling compatible* across packaging types and markets, and independent testing assures specific label functionalities, such as clean release.

"As packaging recyclability requirements and regulations evolve, UPM ProCycle helps converters and brands navigate the changes and stay compliant. Backed by UPM's adhesive and sustainability expertise, the portfolio makes it easy to select label solutions for recyclability performance," states Suvi Rasa, Manager of Circularity and Sustainable Product Design at UPM Adhesive Materials.

The portfolio will continue to expand with adhesive technologies and label products, addressing evolving circular packaging needs.

*Click here for product details.

Click here to download images.

For more information, please contact:
Suvi Rasa, Manager of Circularity and Sustainable Product Design, UPM Adhesive Materials, suvi.rasa@upm.com

UPM, Media relations
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UPM Adhesive Materials
UPM Adhesive Materials provides high-performance, innovative self-adhesive products, including label materials, graphics solutions, and specialty tapes, as well as reliable services close to customers. We are one of UPM's fastest-growing global businesses employing around 3,300 professionals. In 2025, our sales reached nearly €1.7 billion ($1.95 billion). Read more: adhesivematerials.upm.com

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UPM
UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,100 people worldwide, with annual sales of approximately €9.7 billion. Our shares are listed on Nasdaq Helsinki Ltd.
UPM - we renew the everyday
Read more: upm.com