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Extensive research

Björn Borg initiation of coverage: Serving up profitable growth

By Lucas MattssonHead of Equity Research, Sweden
Björn Borg
Download report (PDF)

Björn Borg has a strong track record of profitable growth, consistently generating value for its shareholders. We see solid growth opportunities in key markets for this strong Nordic brand. The valuation of P/E 15x and EV/EBIT 11x for 2025 looks moderate and a combination of dividends and earnings growth should give around 10-15% expected return.

Björn Borg operates in the fashion industry and focuses on the design, manufacture and distribution of sportswear and underwear, accessories and bags. The company's products are aimed at men, women and children of all ages. The business is global with a main presence in the Nordic region and Europe. Björn Borg was founded in 1984 and has its headquarters in Solna.

Read more on company page

Key Estimate Figures2024-08-07

202324e25e
Revenue891.8954.71,035.2
growth-%3.6 %7.1 %8.4 %
EBIT (adj.)100.6110.6127.0
EBIT-% (adj.)11.3 %11.6 %12.3 %
EPS (adj.)3.023.163.78
Dividend3.003.003.40
Dividend %6.6 %4.8 %5.4 %
P/E (adj.)15.020.016.7
EV/EBITDA8.711.210.0

Forum discussions

Here is the company report on Björn Borg after Q1, written by Lucas. Björn Borg’s Q1 result exceeded our expectations, and we consider the share...
4/30/2026, 5:23 AM
by Sijoittaja-alokas
2
And here are Lucas’s comments on BB’s Q1 result. Björn Borg’s Q1 revenue growth was better than our expectations, which together with increased...
4/29/2026, 11:01 AM
by Sijoittaja-alokas
0
Lucas has written a company preview for Björn Borg, which will publish its Q1 results on Wednesday, April 29th. We have lowered our short-term...
4/24/2026, 5:43 AM
by Sijoittaja-alokas
0
Here are Lucas’s comments on how Björn Borg has entered into a three-year strategic partnership with Åhléns and Inno to expand its lifestyle...
3/18/2026, 6:17 AM
by Sijoittaja-alokas
0
Here is a new company report on Björn Borg from Lucas following the Q4 results. Björn Borg’s Q4 results were strong thanks to stable sales volumes...
2/16/2026, 5:41 AM
by Sijoittaja-alokas
0
And here are Lucas’s quick comments on BB’s morning results. Björn Borg’s Q4 revenue was in line with our forecasts, and the sportswear category...
2/13/2026, 9:02 AM
by Sijoittaja-alokas
0
Here are Lucas’s pre-comments as Björn Borg reports its Q4 results on Friday, February 13th. Björn Borg will publish its Q4’25 results on Friday...
2/6/2026, 8:20 AM
by Sijoittaja-alokas
0