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North Media (Investment Case): Negative enterprise value after a second guidance cut

NORTHMResearch2026-08-31 16:30
Jacob Frehr, Rasmus Køjborg
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Summary

  • North Media's H1 EBIT declined to DKK 17m from DKK 31m, prompting a second guidance cut for 2026 due to weak performance in SDR and BoligPortal.
  • The company's stock trades at a significant discount to peers, with a 2025 EV/EBITDA of 0.9x and EV/EBIT of 1.6x, and a negative implied EV for 2026 due to a large securities portfolio.
  • The market assigns no value to North Media's operating business despite generating DKK 66m EBIT and DKK 69m FCF in 2025, with 2026 EBIT guidance of DKK 64–84m.
  • Valuation challenges are linked to structural declines in printed matter volumes, investments in loss-making units, and a mixed M&A history, with potential valuation improvements tied to profitability in SDR and capital distribution.

This content is generated by AI. You can give feedback on it in the Inderes forum.

Today, we publish our updated North Media A/S investment case following the Q2 2026 report. North Media saw H1 EBIT decline to DKK 17m from DKK 31m, as SDR losses and one-off costs outweighed gains in FK Distribution and Digital Services, and on 18 August management cut 2026 guidance for the second time this year on a weak SDR and BoligPortal. The stock continues to trade at a significant discount to peers, driven to a significant extent by the large securities portfolio.

North Media trades at 2025 EV/EBITDA of 0.9x and EV/EBIT of 1.6x versus a 90/10 publishing/platform weighted peer median of 10.9x and 16.7x. On 2026E, the implied EV turns negative, at -0.7x and -1.2x versus 7.7x and 13.4x. This is explained by the securities portfolio: North Media holds net cash of DKK 906m (DKK 1,030m before debt) against a market cap of ~DKK 854m, leaving a clearly negative implied EV. The market now assigns no value to an operating business generating DKK 66m EBIT and DKK 69m FCF in 2025, with guidance for DKK 64–84m EBIT in 2026.

The valuation can be partly explained by an ongoing structural decline in printed matter volumes affecting North Media's largest Last Mile business unit. Additionally, ongoing investment in loss-making Bekey and SDR, and a mixed history of M&A, add some uncertainty regarding future investment decision making. Key triggers to close the valuation gap include demonstrating a clear path to profitability for SDR, where losses widened, and continued loss reduction in Dayli and Bekey. A sustained return to paying dividends, or a distribution of the large capital reserve, may also support valuation gains.

Also catch up on the latest presentation of the Q2 2026 results here: https://www.inderes.dk/videos/north-media-praesentation-af-regnskabet-for-2-kvartal-2026

Disclaimer: HC Andersen Capital receives payment from North Media for a digital IR/Corporate Visibility subscription agreement. /Rasmus Køjborg and Jacob Frehr 16:30 31.08.2026

North Media A/S develops and operates platforms for transactions that bring businesses and consumers together. The platforms help customers find the right products, whether they are looking for groceries, rental housing or digital access management solutions. North Media is a market leader and has been listed on OMX Nasdaq Copenhagen since 1996. North Media’s focus is long-term value creation and stable return on capital and has a policy to pay out dividend based on the financial performance. North Media is organised into two business areas: 1) Last Mile comprises FK Distribution and SDR Svensk Direktreklam and both companies are among the leading distributors of leaflets and local newspapers in Denmark and Sweden, respectively. Last Mile is a mature business area with solid earnings and cash flows. 2) Digital Services consists of BoligPortal, Dayli and Bekey, all with the potential for growth, rising profitability, and scalability. BoligPortal is Denmark’s leading home rental platform, offering services to both landlords and tenants. Dayli (MineTilbud) is a leading digital offer platform. Bekey provides digital access solutions for secured stairwells and private homes for the use of homecare services and companies delivering parcels, groceries, meal services, etc. North Media has a strong focus on sustainability and ESG reporting, including the group’s impact, risks and opportunities within climate, environment, social matters and governance. North Media is committed to the Science Based Target initiative with the aim to reduce total CO2 emissions by 50% nominally by 2030 compared to 2018, and to achieve net-zero emissions by 2050.

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Forum discussions

Hi. I’m sharing an Excel file here that can be used to research companies on the Finnish stock exchange. It has nothing to do with North Media...
1/16/2026, 10:48 AM
by Elias_L
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@Elias_L has made a good tweet thread at the beginning of December. You should follow him on X. https://x.com/EliasLuhtaniemi The rest of the...
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I’m posting here a stock comparison tool I made in Excel, which is based on data from Inderes’ stock comparison tool. You can download it for...
11/7/2024, 10:54 AM
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North Media announced on Friday that it has made an acquisition A quick deep dive into this and a bit of a company status update on Twitter ...
12/20/2023, 10:59 AM
by Elias_L
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Q2 stuff on Twitter! https://twitter.com/EliasLuhtaniemi/status/1692105227842011540
8/17/2023, 9:27 AM
by Elias_L
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Good text/interview about North Media’s chairman of the board. Explains why North Media has such a massive cash pile and the investment philosophy...
4/14/2023, 3:49 PM
by Elias_L
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I was browsing through TIKR and came across this surprise: There is our eQ as the 2nd largest owner! Just a fun surprise; I haven’t personally...
2/22/2023, 8:33 AM
by Elias_L
3