contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Analyst

Arttu Heikura

Puuilo operates in the retail sector. The company operates and manages several stores and trading locations. The range is broad and includes household and pet products that are resold under its own or other brands. Customers mainly consist of private players around the global market. The largest presence is found in Finland.

Jens has also acquired some for himself at some point:

Yes, it’s Ampfield. Their transactions are listed under Joller’s name, who also serves on Puuilo’s board.

It’s nice to see some bigger buys on the buying side once in a while, and I mean clearly bigger. The price is clearly good, as smaller lots have been sold for less in recent years, but still in the millions.

A small addition probably for Ampfield Management:                  Inderes              Puuilo Oyj - Johdon liiketoimet (Joller) - Inderes    PUUILO OYJ, PÖRSSITIEDOTE, 1.4.2026 klo 10.30Puuilo Oyj - Johdon liiketoimet ____________________________________________Ilmoitusvelvollinen Nimi: Jens Joller Asema: Hallituksen jäsen/varajä...                              Date of transaction: 2026-03-27  Trading venue: NASDAQ HELSINKI LTD (XHEL)  Instrument type: SHARE  Nature of transaction: ACQUISITION  Aggregated information on transactions  (3): Volume: 901000 Average price: 12.39231 EUR

OP maintains €14.50 and BUY.  The stock’s valuation, which has declined in recent months, is attractive relative to its long history of strong growth and profitability.

Here’s an update.                   Inderes              Puuilo Q4'25: Kasvutarina etenee aikataulussa - Inderes    Puuilon Q4-raportti oli kokonaiskuvaltaan positiivinen tuloskasvun siivittämänä.

Puuilo is a good reminder for me to just own well-managed companies whose business I understand at least a little bit, and everything will go smoother.  No need to worry so much about shorter-term stock price movements, just ride along and let the smarter people do their job. All kinds of adventures would have been avoided if I could stick to my principles, but I guess I’ll soon be grabbing some HypeHydrogenRoboAIQuantumChip (HypeVetyRoboAIKvanttiSiru) company in an even smaller bull market that will make me rich. This turned into coffee room material, but it’s a joy, Puuilo.

Puuilo

Puuilo gave strong guidance indicating growth and improved profitability, ignoring the below-forecast Q4 operational figures. The outlook for 2024 is good on the basis of announced store openings and a good start to the financial year, although temporary supply chain disruptions and weak consumer confidence create uncertainty.

<p>Puuilo gave strong guidance indicating growth and improved profitability, ignoring the below-forecast Q4 operational figures. The outlook for 2024 is good on the basis of announced store openings and a good start to the financial year, although temporary supply chain disruptions and weak consumer confidence create uncertainty.</p> 

	2023	24e	25e
Revenue	338.5	390.2	421.2
growth-%	14.2 %	15.3 %	7.9 %
EBIT (adj.)	52.8	63.5	70.8
EBIT-% (adj.)	15.6 %	16.3 %	16.8 %
EPS (adj.)	0.46	0.56	0.63
Dividend	0.38	0.44	0.50
Dividend %	4.3 %	3.5 %	3.9 %
P/E (adj.)	19.6	23.0	20.5
EV/EBITDA	12.7	14.7	12.6

Puuilo: A promising future ahead

Key Estimate Figures2024-03-28

Forum discussions