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Rapala VMC: Hooked on turnaround

RAP1VExtensive research2022-04-19 11:22
Olli VilppoAnalyst
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Rapala's earnings growth has all preconditions to continue in the next few years despite the fishing boom slowing down as the journey to reach the full potential of the Rapala brand and the rod & reel category has only started. We lowered our estimates slightly after cutting them clearly for the Russian market, whose importance has been rather limited for Rapala in recent years. These changes slow down 2022 earnings growth, but the expected return remains attractive (20% p.a.) relative to the moderate risk profile especially in the longer-term. The acquisition option also provides support for Rapala’s valuation.

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Read more on company page

Key Estimate Figures2022-04-11

202122e23e
Revenue294.3291.7298.9
growth-%12.6 %-0.9 %2.5 %
EBIT (adj.)32.730.532.5
EBIT-% (adj.)11.1 %10.4 %10.9 %
EPS (adj.)0.460.490.55
Dividend0.150.200.30
Dividend %1.7 %12.9 %19.3 %
P/E (adj.)19.13.22.8
EV/EBITDA9.02.92.7

Forum discussions

Nice to read a new analysis. It is well done on the whole, and I certainly couldn’t do as good a job myself. Perhaps there are a couple of things...
yesterday
15
Rapala Q2’26 Preview: Profit warning points to a strong Q2 report - Inderes
yesterday
by Tuuukka
10
Inderes has forecasted an adjusted operating profit of 11.6 million euros for the current year. Another firm following Rapala, Osuuspankki (...
8/15/2026, 9:31 AM
by Lenheeti
4
Looks like some solid earnings growth ahead. Thanks to @LaMa for this. You’ve done some great digging with Rapala, and now it’s paying off.
8/14/2026, 7:12 PM
by Kanye_Cash
21
Inderes Sisäpiiritieto: Rapala VMC Oyj:n positiivinen tulosvaroitus: odottaa koko... RAPALA VMC OYJ, sisäpiiritieto, 14.8.2026 klo 21.40 EEST...
8/14/2026, 6:55 PM
by Montau
29
Regarding the upcoming winter season and other US Bill of Lading data. For instance, data on Rapala’s distribution and production company Bills...
8/12/2026, 8:13 AM
14
The U.S. total import data for June has been available since August 5th. Below are the U.S. imports for the fishing tackle segment (HS9507) ...
8/11/2026, 2:07 AM
11