contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Analyst

Olli Vilppo

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

I wonder if it’s time for Rapala to divest from these loss-making sidelines and focus on the core… But who would buy Peltonen?

An update to the November Scheels post. At its peak, the stock of Strikemaster Mavens in Scheels’ online store was 3,625 at the beginning of November; now there are only 279 Mavens available in the online store (the stock level can be seen by entering an order quantity larger than the current stock) → products purchased for inventory have also been successfully sold to consumers. Maven has also been prominently featured in Scheels’ social media posts during the winter. That figure is just for the online store. Mavens were also taken into physical stock in almost every one of their 34 stores. Now, the 10-inch blade model is available in 11/34 stores and the 8-inch blade model in 15/34 stores → it’s starting to be sold out in many locations. In total, 31 reviews have been submitted to the page with an average rating of 4.7/5, so buyers have clearly been satisfied as well. Link: https://www.scheels.com/p/04325312494#tt-reviews-list It has been sold out in Rapala’s own online store for the entire season; I’ve noticed some small batches of about 10 units becoming available occasionally, and these have sold out again within a couple of days. So, for this season, production has mainly been sold through B2B channels.

Regarding Peltonen Ski Oy’s '24 financial statements further, At the end of 2024, equity was negative. In January 2025, a €1M capital loan was issued. In September 2025, equity was negative again; a new €600k capital loan was issued in October 2025. Equity adjusted for capital loans was €104k in the red in the 2024 financial statements. When an additional €1M capital loan was issued in January 2025, equity rose to approximately €900k positive. At least this much loss was incurred during the period by September '25, as equity turned negative again at that time. Sales for the 2026 winter season were made at the end of 2025, so it is difficult to say whether October '25–December '25 was loss-making or profitable—i.e., how large the loss will be by the end of '25. However, it can be said that the group provided an additional €1.6M in financing to the company in 2025. Additionally, there were €2.7M in “normal” intra-group loans at the end of 2024. This means a lot of capital is tied up in Peltonen. Inventory was €1.9M at the end of 2024, which is high, especially considering how much revenue dropped (€5.84M in 2023 vs. €2.67M in 2024). In absolute terms, inventory decreased (€2.1M in 2023 → €1.9M in 2024).

The 2024 financial statements for Peltonen Ski Oy have finally been made public. It clearly shows how much trouble the ski business has been in.  The only positive is that this loss should already be included in the group’s 2024 figures, but based on this, the ski business has been a value-destroying operation for shareholders in recent years. It also partly explains why the end of 2024 was so weak compared to expectations. Hopefully, some measures have been taken in 2025 to reduce the losses. 2025 will likely be difficult as the snow arrived so late; now the snow situation for 2026 has at least been clearly better, especially in Southern Finland. Link: https://www.finder.fi/Urheiluvälineet+ulkoiluvälineet+ja+varusteet/Peltonen+Ski+Oy/Heinola/yhteystiedot/166763

Inforegister              🟢 RAPALA EESTI AS (10497987) - Overview @ Inforegister.ee    RAPALA EESTI AS: rapala.fi, rapala.com, Manufacture of sports supplies, Jaan Gustavson | credit check, debts, contacts, paid taxes, employees, wages, finances, real estate, directory                             It looks like the end of the year went better in Estonia than I expected.. let’s hope it’s the same for other markets as well.

It looked like Okuma was a creditor of Big Rock. Plus many others. Like Pure Fishing. Almost 4 million.. ouch. I didn’t find Rapala among them.. they might not be in distribution. It remains to be seen if Okuma and Rapala find each other in the Canadian market. I don’t know how big of a distributor Rapala is on the Canadian side, but there would be an opening now. When I browsed Big Rock’s own products in the fishing department, it didn’t look good. Nothing worth buying or even taking.. but market share can be gained. Smaller companies were seen looking for a new distributor, but it’s probably not worth scooping them up.

oh no.. Thomas, a bit of accuracy now.. the US market is held by Okuma themselves and nothing is manufactured in Taiwan.. I’d say soft baits go through Indonesia and are mainly manufactured across Asia.. Indonesia has, if I recall correctly, 19%.. I don’t know exactly if those Clam Outdoors products will start going through the same route. Because of tariffs, but it’s going to be a good addition for Rapala at the end of the year.. end of the year because Clam is on the winter side and the rotation is because Canada has such high tariffs. Additionally, shipping and warehousing costs etc. are shared with them.. which is really good since Rapala is summer-oriented and Clam is winter.. in the US and Canadian markets.. this was a good deal for both and passed by with just a shrug.. Rapala has made many improvements in a short time lately.. plus there might be more to come, as perhaps the biggest distributor in the US went bankrupt.. Big Rock Sports

Rapala VMC

Rapala's earnings growth has all preconditions to continue in the next few years despite the fishing boom slowing down as the journey to reach the full potential of the Rapala brand and the ...

<p>Rapala's earnings growth has all preconditions to continue in the next few years despite the fishing boom slowing down as the journey to reach the full potential of the Rapala brand and the rod &amp; reel category has only started. We lowered our estimates slightly after cutting them clearly for the Russian market, whose importance has been rather limited for Rapala in recent years. These changes slow down 2022 earnings growth, but the expected return remains attractive (20% p.a.) relative to the moderate risk profile especially in the longer-term. The acquisition option also provides support for Rapala’s valuation. </p> 

	2021	22e	23e
Revenue	294.3	291.7	298.9
growth-%	12.6 %	-0.9 %	2.5 %
EBIT (adj.)	32.7	30.5	32.5
EBIT-% (adj.)	11.1 %	10.4 %	10.9 %
EPS (adj.)	0.46	0.49	0.55
Dividend	0.15	0.20	0.30
Dividend %	1.7 %	16.0 %	24.0 %
P/E (adj.)	19.1	2.6	2.3
EV/EBITDA	9.0	2.6	2.4

Rapala VMC: Hooked on turnaround

Key Estimate Figures2022-04-11

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