Rapala VMC

1.20 EUR

-0.42%

5,939 following

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

-0.42 %
+16.59 %
-1.24 %
-6.64 %
-4.40 %
-4.40 %
-69.97 %
-86.10 %
-81.30 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

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Market cap
46.61M EUR
Turnover
27.15K EUR
P/E (adj.) (26e)
52.9
EV/EBIT (adj.) (26e)
12.41
P/B (26e)
0.41
EV/S (26e)
0.61
Dividend yield-% (26e)
-
Coverage
Recommendation
Reduce
Target price
1.25 EUR
Updated
2026-05-15
Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
20/8
2026

Interim report Q2'26

29/10
2026

Business review Q3'26

Risk
Business risk
Valuation risk
Low
High

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Some observations on sales from a few different channels. When availability is good, the importance of sell-through is emphasized so that goods do not remain in stock. Major Retailers When sorting Scheels’ fishing segment by best-selling products, there are 3 Rapala products in the...
Good interview, it was especially important to hear that the North American market is “healthy” and that daily sales data from major retailers is being utilized. In the Google Trends data mentioned in previous messages, the search data for April was particularly high; this would ...
Admittedly, the numbers were indeed good. As an analyst, I am grateful that the company also shared historical quarterly figures. In my opinion, this table clearly shows how the timing of orders easily affects how H1 profitability is distributed between Q1 and Q2. Q1 was strong, ...
Overall, the numbers were better than what I expected from Q1. Regarding the US, I wasn’t expecting a good quarter until Q2; in the search data, interest clearly starts to deviate from the previous year only in April (below are the search terms “Sufix” and “Rapala” in the United ...
Google Trends data still looks good for the season: screenshots below. The data screenshots were taken with a 5-year filter, using the United States as the region. The screenshots for top searches were taken with a 90-day filter; this way, the top searches more clearly show which...
Here is a new company report from Thomas following Rapala’s Q1. Rapala’s Q1 report was strong, driven by performance in North America. However, Rapala’s early-year figures are sensitive to timing factors, which makes it difficult to distinguish between earnings sustainability and...
Thomas interviewed Rapala’s CEO Cyrille Viellard regarding Q1 Topics: 00:00 Introduction 00:28 Strong start to the year 01:33 New product launches 03:58 Timing factors 05:59 Passing tariffs into prices 09:08 Development outside North America and Europe 11:29 Rapala and Jacob Wheeler
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