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Inderes’ Disclaimer can be found here. Detailed information about each share actively monitored by Inderes is available on the company-specific pages on Inderes’ website. © Inderes Oyj. All rights reserved.

Rapala VMC: Meager catch will improve in coming years

RAP1VResearch2022-07-18 08:25
Inderes
Discuss
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Result-wise Rapala's H1 report brought no joy and H2 will also remain very modest. In the longer term, earnings growth has clear steps to continue as the journey to reach the full potential of the Rapala brand and the rod & reel category has only started. We cut our 2022 estimates in particular, but also made slight cuts to our estimates for the next few years, as the strategy has progressed in the background. Especially the longer-term expected return remains attractive in a relatively defensive share. Acquisition option also provides support for Rapala’s valuation.

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Read more on company page

Key Estimate Figures2022-07-16

202122e23e
Revenue294.3278.5294.2
growth-%12.6 %-5.4 %5.6 %
EBIT (adj.)32.716.027.9
EBIT-% (adj.)11.1 %5.8 %9.5 %
EPS (adj.)0.460.250.47
Dividend0.150.100.20
Dividend %1.7 %7.9 %15.8 %
P/E (adj.)19.15.02.7
EV/EBITDA9.05.32.9

Forum discussions

Rapala Usan ja Listrakin yhteistyöstä Yahoo Financesta: ”Since consolidating its email and SMS marketing with Listrak in 2024, Rapala has been...
yesterday
7
Good success for Rapala again at ICAST 2026. A total of four category wins: Best Freshwater Soft Lure: Rapala CrushCity THE CEO Best Saltwater...
7/16/2026, 6:28 AM
14
Rapala’s YouTube channel has also received more new releases. Two smaller sizes of the Claptail are being brought to the market, and a total...
7/11/2026, 7:04 AM
6
Figures from Estonia are available again. Rapala Eesti 2026 Q2 vs 2025 Q2: 1% growth (figures 6.0M EUR vs 5.9M EUR) Looks good; last year all...
7/10/2026, 7:27 AM
13
Linking this here as well from the Tokmanni thread.
6/19/2026, 7:35 PM
by Kanye_Cash
15
Travis Tuma Interview and Academy’s Q1 2026 Report: Yesterday, Rapala’s USA Country Manager Travis Tuma was a guest on the Tackle Talk podcast...
6/10/2026, 5:23 AM
19
Sportsman’s Warehouse released its Q1 report for the quarter ending May 2nd. Below are the relevant points. Net sales increased 2.8% to $256...
6/5/2026, 11:00 AM
9