contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


rapala-vmc-meager-catch-will-improve-coming-years

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Rapala VMC and Okuma announce new distribution agreement in Australia | Kauppalehti A bit of movement in a positive direction again.

I came across this: apparently, Rapala will act as Okuma’s distributor in Australia as well, starting from February 2026. Similar agreements have been made previously, for example in Chile, starting from the beginning of 2025.                   Tackle Tactics              Okuma Distributor    As of 1/02/2026 Tackle Tactics will no longer be the Australian distribution partner for Okuma Fishing Tackle Co. All enquiries will be dealt through Rapala Australia, including Sales, Customer Service, Warranties and Repairs. Rapala Australia's...                             In Viisas Raha about a week ago, there was also an article about Rapala featuring an interview with CEO Cyrille Viellard (the article is behind a paywall). Here are a couple of points I found interesting:  Viellard states that the company is on the verge of a transformation, shifting from a distribution-led company to a focused brand house with a smaller number of brands.  → this could indicate that some non-core business operations might be discontinued or sold. From a balance sheet perspective, selling off certain business units could make a lot of sense.  Viellard mentions: We are growing most in the Americas and Europe, where our starting position is stronger than in Asia.  → In Europe (Nordics + Rest of Europe), the revenue change for 2024 was -1%, and for H1 2025, it was -5%. This would be quite an interesting comment regarding growth if revenue in Europe hadn’t grown in H2 2025 compared to the comparison period. Could this perhaps mean positive growth figures for Europe in the 2025 annual report, at least regarding H2 2025?                   Viisas raha – 21 Jan 26              Rapala pyytää sekä suolaisessa että makeassa vedessä    Rapala on yksi maailman tunnetuimmista kalastusalan brändeistä. Monille kalastajille nimi on lähes synonyymi uistimille. Rapala VMC Oyj:n vahvuus ei perustu pelkästään legendaarisiin uistimiin…

Rapala’s key market area is seeing turbulent developments once again.  The United States and Taiwan reached a trade agreement a couple of days ago, through which the U.S. is lowering Taiwan’s tariffs from the current 20% to 15%. I already speculated on this in connection with the previous update. At 15%, Taiwan’s tariffs match those of Japan and South Korea. This is naturally positive for Rapala, as the company’s soft lures and Okuma rods are manufactured there. Unfortunately, over the weekend, Trump once again ended up stoking a trade war toward Europe. Estonia, which is important for Rapala, was not threatened with tariffs at this stage, but this does hit France, for example, where the company manufactures its hooks.

My guess is that they’ve stayed within it, at least at the lower end. However, H1 2025 was 2.4 MEUR better in terms of comparable operating profit than the H1 2024 figures. This means H2 2025 could be 2.4 MEUR weaker than H2 2024 before the guidance would need to be changed. So, based on the guidance, there is room for disappointment at the lower end even if it is maintained. It is also interesting to consider how well things would have to go to raise the guidance to “significantly better” or similar wording. I suppose, based on the Financial Supervisory Authority’s (Finanssivalvonta) guidelines, that should happen when the result clearly exceeds market expectations. Since Inderes forecasts a comparable operating profit of -0.1 MEUR for H2 2025 with a target price of 1.3, and the market values the stock below the target price, market expectations are unlikely to be any higher than that. The AI gave a range of 10-15% for when the deviation from market forecasts would become material. Assuming Inderes’ forecast is also the market’s assumed comparable operating profit for the full year, 8.4 MEUR * 1.15 → 9.8 MEUR could be close to the threshold for issuing a positive profit warning (meaning H2 2025 comparable operating profit would be around 1.4 MEUR). In this case, the range for the current guidance could be between a comparable operating loss of -2.4 MEUR and a comparable operating profit of 1.4 MEUR. In practice, the lower limit is clear: below -2.4 MEUR, the comparable operating profit would not be better than the previous year. There is more uncertainty regarding the upper limit—at what point Rapala would actually consider the deviation in comparable operating profit to be “material” compared to market expectations.

The 2025 figures are indeed already known, so I interpret that the guidance has been maintained? What do others think?

More on those figures for the Estonian production company. Rapala’s 2024 financial statements mention regarding the US region (where most, about 70%, of Estonian production is directed) that “Sales grew in almost all product groups except for hard lures, the sales of which were affected by a change in fishing technique, where soft lures are preferred over hard lures.” At the Estonian factory, the manufacturing of hard lures specifically plays a large role. This has also been reflected in the revenue of the Estonian production company in 2024 vs. 2022–2023. 2022 24.0 MEUR 2023 24.6 MEUR 2024 19.8 MEUR Now, however, the contraction in that category may have potentially stopped/turned into slight growth. This could be positive news, as once this contraction ends, it would no longer mask the growth of categories that are performing better.

Figures collected by the Estonian Tax and Customs Board for Rapala have been published again. Rapala Eesti AS revenue Q4 2025 vs Q4 2024 +5% (figures 5.53 MEUR vs 5.28 MEUR) Lures likely sold at least reasonably well in the 4th quarter. Rapala VMC North Europe Oy revenue Q4 2025 vs Q4 2024 -29% (figures 5.40 MEUR vs 7.56 MEUR) Figures in Northern Europe will potentially be weaker than in the comparison period, though they likely won’t drop quite that severely in reality. Q3 2025 saw 5% growth in figures reported to Estonia vs Q3 2024. In the Q1-Q2 Estonian reporting, 2025 figures showed 13% lower revenue vs Q1-Q2 2024. However, in the H1 report, the Nordics were at -4% revenue and Other Europe -6% (H1 2025 vs H1 2024), so these figures aren’t the whole truth, but significant growth shouldn’t be expected from Northern Europe. Rapala VMC Oyj revenue Q4 2025 vs Q4 2024 -15% (figures 8.66 MEUR vs 10.14 MEUR) Q3 revenue was 16% higher than the comparison period; now it came down by the same amount. As in the previous quarter, the parent company’s revenue is based more on internal charges than it is for the distribution and production companies, which are more about the company’s strategic decisions than actual revenue growth/decline. Marttiini Oy Revenue Q4 2025 vs Q4 2024 -18% (figures 1.13 MEUR vs 1.37 MEUR) Based on this, knives haven’t moved as well compared to the comparison period either. In summary, Northern Europe and Marttiini look quite weak based on these. The Estonian company continues to report OK figures for lure production compared to the previous quarter. Growth depends on products not produced in Estonia, such as Strikemaster augers and CrushCity, but fortunately, those have seemed to be the best-developing areas of the business. Link to source.                   Estonian Tax and Customs Board              Additional information - Statistics and open data    Open data is free of charge and for everyone to use, reuse and share. This data can be used to launch commercial and non-profit ventures, conduct research and to do data-driven decisions. | Open data means data made freely available on the web for...

Rapala VMC

Result-wise Rapala's H1 report brought no joy and H2 will also remain very modest. In the longer term, earnings growth has clear steps to continue as the journey to reach the full potential ...

<p>Result-wise Rapala's H1 report brought no joy and H2 will also remain very modest. In the longer term, earnings growth has clear steps to continue as the journey to reach the full potential of the Rapala brand and the rod &amp; reel category has only started. We cut our 2022 estimates in particular, but also made slight cuts to our estimates for the next few years, as the strategy has progressed in the background. Especially the longer-term expected return remains attractive in a relatively defensive share. Acquisition option also provides support for Rapala’s valuation.</p> 

	2021	22e	23e
Revenue	294.3	278.5	294.2
growth-%	12.6 %	-5.4 %	5.6 %
EBIT (adj.)	32.7	16.0	27.9
EBIT-% (adj.)	11.1 %	5.8 %	9.5 %
EPS (adj.)	0.46	0.25	0.47
Dividend	0.15	0.10	0.20
Dividend %	1.7 %	8.1 %	16.3 %
P/E (adj.)	19.1	4.8	2.6
EV/EBITDA	9.0	5.2	2.9

Rapala VMC: Meager catch will improve in coming years

Key Estimate Figures2022-07-16

Forum discussions