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Research

Rapala VMC: Meager catch will improve in coming years

By Inderes
Rapala VMC
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Result-wise Rapala's H1 report brought no joy and H2 will also remain very modest. In the longer term, earnings growth has clear steps to continue as the journey to reach the full potential of the Rapala brand and the rod & reel category has only started. We cut our 2022 estimates in particular, but also made slight cuts to our estimates for the next few years, as the strategy has progressed in the background. Especially the longer-term expected return remains attractive in a relatively defensive share. Acquisition option also provides support for Rapala’s valuation.

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Read more on company page

Key Estimate Figures2022-07-16

202122e23e
Revenue294.3278.5294.2
growth-%12.6 %-5.4 %5.6 %
EBIT (adj.)32.716.027.9
EBIT-% (adj.)11.1 %5.8 %9.5 %
EPS (adj.)0.460.250.47
Dividend0.150.100.20
Dividend %1.7 %8.0 %16.1 %
P/E (adj.)19.14.92.7
EV/EBITDA9.05.22.9

Forum discussions

For these gentlemen, of course, still moderate additions, but we’ll take them. As I also follow the same signals, I only just now noticed, a...
12/1/2025, 10:08 AM
by Lenheeti
4
Rapala’s Largest Owners Arto Nygren, Executive Vice President +3,868 shares → now 40,408 shares Cyrille Viellard, CEO +5,810 shares → now 32...
12/1/2025, 9:49 AM
5
I have mainly updated my reels and rods to Okuma products; they are, considering their price, incredibly high-quality and durable gear for fishing...
11/30/2025, 9:59 AM
by Karhukoira
4
Agreed! Rapala has compromised too much for mass-produced goods, plastic, and disposable trends. I would gladly see the brand proud of its history...
11/29/2025, 1:35 PM
by Antti H
7
It’s leaning a bit towards Marimekko style, but stylishly branded Rapala gear could indeed be a good boost for the company. Perhaps in cooperation...
11/29/2025, 11:37 AM
by Allupalluvaan
4
rapalavmc live Brändimme - rapalavmc live Yeah, these 13 Fishing products surprised me. So did Okuma. Anyway, there’s tremendous potential in...
11/29/2025, 7:32 AM
by Keijo
8
Here are Thomas’s comments on how Rapala smoothly redeemed its old hybrid bond. Rapala VMC announced on Monday evening in a stock exchange release...
11/25/2025, 9:14 AM
by Sijoittaja-alokas
8
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