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Sanoma: Learning is now in the driver's seat

SANOMAExtensive research2021-04-12 12:03
Petri GostowskiCo. Head of Research
Discuss
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Thanks to the M&A transactions carried out by Sanoma, the focus of the business has shifted heavily towards Learning with high profitability and stable growth outlook, which has lowered the company’s risk profile. This defensive business currently brings some 2/3 of the Group’s result while the weight of conventional media is clearly smaller. Examined from several viewpoints, the valuation of the share is at a justified level in our opinion. Thus, the expected return for the next few years leans, in our view, especially on the dividend, which in our opinion is not enough to justify additional purchases regardless of the low risk profile.

Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.

Read more on company page

Key Estimate Figures2021-04-11

202021e22e
Revenue1,061.71,236.51,281.7
growth-%16.3 %16.5 %3.7 %
EBIT (adj.)133.7164.1179.7
EBIT-% (adj.)12.6 %13.3 %14.0 %
EPS (adj.)0.580.750.80
Dividend0.520.540.58
Dividend %3.8 %6.0 %6.4 %
P/E (adj.)23.612.111.3
EV/EBITDA6.55.95.3

Forum discussions

As an addition to the morning comment, please note this part of the CEO’s review in the image below. According to the company, 15 MEUR in revenue...
3 hours ago
by Petri Gostowski
9
Sanoma’s H1 2026 was strong and in line with the plan, but one line item is grabbing headlines for the wrong reasons. Adjusted operating profit...
4 hours ago
by Tonyfran
13
Here are Petri’s quick comments on this morning’s earnings. Sanoma’s Q2 result, published this morning, was roughly in line with the comparison...
4 hours ago
by Sijoittaja-alokas
3
Petri is a bit early, since Sanoma reports its Q2 results on Wednesday. We forecast that the company’s revenue has remained stable, but we expect...
7/27/2026, 6:48 AM
by Sijoittaja-alokas
4
Here are Petri’s comments on Sanoma’s small acquisition in Poland Inderes – 3 Jul 26 Sanoma teki pienen täydentävän yritysoston Puolassa - Inderes...
7/3/2026, 5:27 AM
by Sijoittaja-alokas
5
sanoma.com Sanoma ostaa Fluentben, puolalaisen tekoälyyn perustuvan kielten opiskelun... Sanoma Oyj, lehdistötiedote, 2.7.2026 klo 10.00 Sanoma...
7/2/2026, 7:11 AM
by Cadel
8
The momentum has been pretty sluggish anyway. Low volume and the share price is just crawling along. Maybe someone wanted to dump all their ...
6/30/2026, 11:06 PM
by Arvoansa1
2