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Extensive research

Sanoma: Stability and strength in the books

By Petri GostowskiCo. Head of Research
Sanoma
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The learning business generates good 2/3 of Sanoma’s result, which makes a majority of income flows defensive and their risk level is low. We expect these characteristics to strengthen in the future, as we expect the company to continue acquisition-driven growth in the learning business. We estimate that the expected return for the next few years consists of attractive dividend yield and moderate earnings growth. This, together with Sanoma’s low risk level creates in our view a good risk/return ratio. The learning business generates good 2/3 of Sanoma’s result, which makes a majority of income flows defensive and their risk level is low. We expect these characteristics to strengthen in the future, as we expect the company to continue acquisition-driven growth in the learning business. We estimate that the expected return for the next few years consists of attractive dividend yield and moderate earnings growth. This, together with Sanoma’s low risk level creates in our view a good risk/return ratio.

Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.

Read more on company page

Key Estimate Figures2022-04-12

202122e23e
Revenue1,251.61,292.61,334.6
growth-%17.9 %3.3 %3.2 %
EBIT (adj.)158.2162.9181.2
EBIT-% (adj.)12.6 %12.6 %13.6 %
EPS (adj.)0.710.720.82
Dividend0.540.580.60
Dividend %4.0 %6.5 %6.7 %
P/E (adj.)19.112.410.9
EV/EBITDA8.15.55.0

Forum discussions

@m_jylha:n tentissä oli Sanoman Rob Kolkman. Sanoma Powers Growth with Learning – In Conversation with CEO Rob Kolkman Sanoma held a CMD at ...
yesterday
by Sijoittaja-alokas
6
Here is Juho Torati’s analysis of Sanoma after the Q4 results. Sanoma’s growth drivers through 2026 remain unchanged, however. Sales of Learning...
2/13/2026, 4:39 PM
by Sijoittaja-alokas
6
Petri has released a new company report following the Q4 results. Sanoma’s operating result was well in line with our estimates in Q4, and the...
2/12/2026, 8:24 AM
by Sijoittaja-alokas
4
Petri managed to interview Sanoma’s CEO Rob Kolkman right after the Q4 results “appeared” Inderes Sanoma Q4'25: Tähtäimessä vahvaa kasvua (eng...
2/11/2026, 11:31 AM
by Sijoittaja-alokas
6
And here are Petri’s quick comments on the results. *Sanoma released its Q4 results this morning, which were operationally well in line with...
2/11/2026, 10:45 AM
by Sijoittaja-alokas
2
Here are Petri’s preview comments as Sanoma releases its Q4 report on Wednesday In connection with the earnings report, the main focus will ...
2/9/2026, 12:19 PM
by Sijoittaja-alokas
0
Petri has likely updated Sanoma’s company report from Torstaikalle. We have reviewed our forecasts following Sanoma’s Capital Markets Day and...
12/11/2025, 9:01 PM
by Sijoittaja-alokas
3
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