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Rapala: Interview with the new CEO
Rapala's new CEO Cyrille Viellard introduces himself and talks about Rapala's strategy and direction in an interview with analyst Thomas Westerholm.
Topics:
00:00 Introduction
00:28 Introduction of the new CEO
03:37 Work experience and the fishing industry
07:48 Management style
11:43 Key focus areas of the strategy and Rapala's direction
18:18 View about the growth
20:22 The future of the Rapala brand
24:56 Rapala's brand portfolio
29:15 International sales
33:14 Success in the Asian markets
34:50 The effects of the trade war on Rapala
40:28 A large proportion of fishing accessories to the United States comes from outside the country
43:05 What is the new CEO most excited about?