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- Relais said its new strategy shifts emphasis from growth to returns, with stricter capital allocation and acquisition discipline. Management said growth must deliver high-quality EBITDA and acceptable returns, and capital may be reallocated within the group if business units do not meet return requirements.
- The company’s implementation plan includes improving the quality of growth, building a stronger operating platform, and scaling with capital efficiency. Relais said it will source more acquisition targets bottom-up through its business areas and may execute more deals, but with smaller average deal sizes than before.
- Relais targets double-digit EBITA growth over the business cycle, supported by both organic growth and M&A. Management said top-line growth is not a priority on its own and that growth without returns is not acceptable.
- On capital allocation, Relais said first priority is funding organic growth in existing businesses where returns are attractive, followed by acquisitions and then shareholder distributions under the new 30% dividend policy. The company also targets at least 13% return on capital employed and said it aims to reach that level without slowing its acquisition pace.
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Relais had its capital markets day today, and we have the CEO of Relais, Christian Gebauer, in the interview. Welcome to the interview.
Thank you very much.
All right. So let's kick off with the new strategy and what were the key changes relative to the old strategy?
I think the headline of the new strategy is turning growth into returns, and we are entering the era of shareholder return. So that is probably the biggest change in the strategy and the thing that the shareholders will notice the most. All right, so shifting focus from growth to returns. To follow up on this, how does this change in mindset change the day-to-day work or the operating model of Relais? You know, to grow EBITDA and to acquire companies to get EBITDA growth is quite simple. What is challenging is to acquire and grow EBITDA with good quality where you get the returns that you need and that you want to have. So I think it's the discipline about being ready to step away from an acquisition opportunity if we don't see that the valuation or the characteristics of the company are good enough, to be disciplined not to get too motivated to conduct acquisitions, but to be calm and disciplined and ready to move away. That, I think, is one important thing. The other one is, you know, when we are working with organic growth in our companies, we have to make sure that we don't only get the top-line growth, but that the EBITDA is coming, that we get a good, high-quality EBITDA growth. And it's also a bit new for the companies when it comes to the capital allocation and the return on the capital that they have. Now it's not for sure that they will be able to keep all the capital that they have in the company and that they will be able to reinvest the cash flow that they generate. If they are not showing good enough returns, the cash that they generate may be taken away and deployed into another company in the group or into an acquisition. So that makes everyone think about how do I really allocate my capital? Is this the right thing to do? Do I get the most bang for the buck by doing this decision?
Hmm, interesting. In the strategy release you published this morning, you laid out three building blocks for the implementation of the strategy. So you already elaborated on maybe the quality of growth, which was one of the building blocks. The other two were building foundation for the next wave of growth and scaling with capital efficiency. So could you elaborate on those a bit more?
Yeah, so in our next phase we will have a stronger focus on identifying interesting companies bottom-up through our presence in the business, through our existing companies. Our business area heads will be developing a pipeline of smaller interesting companies for us to acquire. This means we might do more deals in the future, but the size might be slightly smaller than the deals we have done in the past. And to be able to do more acquisitions, to have a higher pace, to be able to onboard those companies to our group to keep control and for these companies not to get too much administrative pressure and spending too much time on what they would see as bureaucracy and non-value-adding work, allowing them to spend time creating value for their customers, we need to make sure that we have a well- run engine, a well-trimmed engine running not on four or five cylinders but with eight cylinders. And that is what we are working on now to get to that stage. And then we are working with the capital focus to get the returns up, to get better EBITDA growth of a higher quality. So we are starting on these fronts and we are doing some parallel activities. And then when we have the base in place, we feel comfortable with the current situation, we will accelerate the growth, especially with the acquisitions.
Hmm. Following up on the acquisitions and doing more or smaller M&A. So does this reflect a change in your M&A process and you probably need to have the skills to do M&A-related work more down on
Yeah
your organization structure. So what does this require?
This requires that all our managers in the group, it doesn't matter if you work on the group level or in one of the companies, should always keep in mind, is this company a company that we would like to acquire? I mean, we are moving out in the businesses. We meet a lot of companies operating in the vehicle after market. We are responsible to feed up the possible interesting acquisitions. Maybe when we scan them they are not interesting, but we need to get the flow so that we can filter and sort out the most interesting ones. And I think so that is a change, but also the pipeline by business area head is something new. I mean, the business area head is responsible for the development of the companies in the business area, but additionally responsible for making sure that we have an attractive pipeline and are able to conduct and execute on value adding acquisitions. So the job is kind of split in these two areas.
All right. Then moving on to the financial targets you published also with the strategy. So starting from the EBITA, double-digit EBITA growth that you are targeting. So how much do you see the role of organic growth in this target? How much is M&A? To follow up on that, is this in line with what you see, what are you targeting with top-line growth, or do you see EBITDA growth being higher than the top-line growth?
So to start with the top line, bottom line, so I don't look so much at the top line. I mean the bottom line growth is what creates value.
Hmm.
Of course, in the long run we have to grow the top line as well, but not the other way around. Growing top line without returns is forbidden in our culture. What was the first part of your question, sorry?
It was about what is the role of organic growth in relation
Yeah,
to
right,
M&A?
yes. So we need to have both. That's the short answer. Organic growth after acquisitions and in our existing companies is important for us, very important. And we need to put a lot of focus on that. But we also need to take all opportunities in acquisitions to further, you know, fuel the growth in the group. So there will be a combination and one year it will be higher organic, less M&A, the other year it will be the other way around. In total we should reach double digit growth over a business cycle.
All right. You're going forward with three business units: commercial vehicle services, products and solutions, and technical wholesale.
Hmm.
So do you see some more interesting market pockets in some of these, and also you already had European operations in Belgium, but in my eyes you expanded maybe the target markets from the Nordics and Baltics to more broadly to Europe. So do you see some interesting markets, or more interesting markets than others, in Europe in general?
Yeah, so I see appealing value creation opportunities in all three business areas. So that's an important point when it comes to geographies in the products and solutions business area. They are not dependent on a local market for their sales but rather they can be based in Sweden or Belgium or whatever but they are distributing globally.
Mm-hmm.
So from that sense it's flexible where the company is located as long as it is a strong brand company fulfilling Johan's requirements of the type of business that he wants to take on and continue to develop. So we are looking into acquisitions in all three business areas, as well as focusing on organic growth. And the business areas are a bit different, as you have seen today, and that is a strength for us. It's a strength to have a combination of different personalities and different
Hmm.
ways of doing business and together we become strong.
Hmm. That question about capital allocation. M&A stays in the core of Relais' strategy. You're running currently quite high on leverage metrics. You are targeting thirty percent dividend payments of annual earnings. So how do you balance between these different capital allocation decisions at the moment?
So in my view the priorities are our existing companies should get the capital they need to grow organically as long as they have good returns on the capital that we have in the company, because that's a very value-adding way for the shareholders to get growth. So that is maybe priority one. Priority two is to look into interesting acquisitions in our business areas and conduct acquisitions at attractive multiples and attractive terms. And then of course we have a new dividend policy. So we steer the distribution to shareholders, and the rest of the capital we will reinvest in our group.
Right. Lastly, you brought up a new financial target, which was at least thirteen percent return on capital invested or capital employed.
Mm-hmm.
How much of this is an improvement on the current level? I think Relais already achieved this level in 2024.
Yeah, so... First of all, if you don't do any acquisitions for a while, the return on capital employed in our business will go up, because we won't get new capital employed into the equation and we will improve the return in our existing companies quarter after quarter. So due to the fact that we are a high-paced acquisition engine, we get a kind of pressure downwards on return on capital employed compared to the fifty-year serial acquirer history with a strong cash flow and a lot of companies that can fuel the M&A. So that's the first point. But we are confident that even though we are going to keep the acquisition pace, in this we also have opportunities with organic growth and to free up cash in our companies, so that we should get to thirteen percent even without having to reduce the pace of acquisitions for the coming years.
Alright, so maybe to clear things up for me and for the viewers, this metric is kind of lagging. So
It's
the
lagging.
the capital gets, like, you get punished for the capital immediately. And the results will come with a lag.
Exactly.
So doesn't this make not making M&A more attractive for you if you want to optimise this metric?
Yes, but uh we have two financial targets.
Oh yeah, right.
We have EBITDA growth, double digit, and we have the returns. And we have to balance these two.
Sure.
That is where we will get the best shareholder value. Doing only one of them is not in the long term gonna create uh the the best shareholder value.
Yeah. Last question regarding the return on capital employed metric. Do you see current improvement more on improving the operating margin or the capital efficiency?
Yeah, I see opportunity both on the return and on the capital that we employ, to decrease that. So we will work on both areas, so to say, and together they will over time lead to improved return on capital.
Thank you so much for the interview and very much luck with the new strategy.
Thank you.
Relais CMD: Turning growth into returns
Relais is entering a new era driven by a renewed strategy focused not only on growth, but also on delivering stronger returns. Relais CEO Christian Gebauer discusses the strategy in an interview with analyst Tommi Saarinen.
Topics:
00:00 Intro
00:13 New strategy
00:46 Operative changes during the new strategy period
02:52 Three building blocks of implementing the strategy
05:05 M&A
06:43 Financial targets
08:22 Interesting markets
10:15 Capital allocation
11:40 New financial target for ROCE
