Done.ai Group AB surpasses 500 Finago ERP customer conversions, validating its scalable cross-sell engine and ARR expansion strategy
Done.ai Group AB (“Done.ai”) has successfully converted more than 500 customers to the Finago ERP platform, marking a key milestone in the company’s strategy to increase recurring revenue and monetize its customer base.
The conversions have generated more than SEK 2.5 million in annual recurring revenue (ARR) through Done.ai’s partner agreement with Finago, demonstrating the company’s ability to drive scalable, high-margin revenue growth with limited incremental cost. Hence, the conversion is expected to have a similar EBITDA contribution.
In addition, each additional customer converted to Finago opens for the Done OS product suit, leveraging Done.ai’s exclusivity for providing fintech solutions to the former 24SevenOffice part of Finago’s customer base.
Clear path to ARR expansion
Done.ai targets the conversion of an additional 800 customers during 2026, with increasing focus on larger accounts expected to drive higher ARPU.
Based on current pipeline, the company aims to generate more than NOK 10 million in incremental ARR by the end of 2026 from Finago ERP conversions alone, with additional upside from broader cross-sell initiatives. More information about the financial targets will be announced in second half of April.
Proof of scalable execution
Following a series of acquisitions, Done.ai has built a platform with approximately SEK 450 million in pro forma annual revenue. The company is now focused on activating this base through a unified cross-sell engine and integrated product offering.
Converting more than 500 ERP customers confirms Done.ai’s ability to execute structured, high-volume sales processes at scale. CEO Staffan Herbst states that the company is now “transitioning into a scalable revenue platform, where cross-selling, product integration and AI-driven workflows expect to drive significant increase in revenue per customer,” and adds that Done.ai has established “a repeatable go-to-market engine capable of driving consistent revenue expansion across its customer base.”
Platform for continued monetization and fintech growth
The ERP conversion program highlights the broader monetization potential within Done.ai’s platform. By increasing product penetration and leveraging a centralized sales engine, the company aims to expand LTV and drive long-term platform growth.
The initiative also supports Done.ai’s fintech rollout, with Finago as the first ERP partner. Further integrations across ERP systems and other partner ecosystems are expected to expand distribution and monetization opportunities over time.