contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


storskogen-strengthens-its-nordic-leadership-in-professional-haircare

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Storskogen Group är en privatägd bolagsgrupp som förvärvar och driver bolag inom varierande sektorer. Bolaget är uppdelat i tre affärsområden: tjänster, handel och industri. Visionen är att vara en långsiktig ägare med kapacitet att stötta företagen med kapital och kompetens. Bolaget fokuserar på förvärv av små- och medelstora företag inom Norden och Europa. Storskogen grundades 2012 och har sitt huvudkontor i Stockholm.

Storskogen Group

Storskogen has acquired a majority of the shares in Frameda Oy ("Frameda"), a Helsinki-based distributor and brand partner within professional haircare. With sales of approximately EUR 10.7 ...

<div class="abstract">Storskogen has acquired a majority of the shares in Frameda Oy ("Frameda"), a Helsinki-based distributor and brand partner within professional haircare. With sales of approximately EUR 10.7 million, approximately SEK 119 million, in 2024, the company is expected to continue its strong growth in 2025. </div>Founded in 2014, Frameda partners with internationally renowned brands including KEVIN.MURPHY and K18Hair and has developed several in-house brands. Frameda serves more than 3,000 professional salons nationwide alongside selected premium retailers.With the acquisition of Frameda, Storskogen further expands its presence in Finland, where the group had sales of approximately SEK 485 million at the end of 2024. Christer Hansson, CEO of Storskogen, emphasises the strategic importance of the acquisition for the group's Nordic operations."Frameda is an excellent fit for Storskogen and an important step in developing our presence in Finland. The company's profitable growth profile makes it a compelling long-term platform", says Christer Hansson, CEO of Storskogen.The acquisition aligns with Storskogen's health and well-being investment theme and complements existing operations in Sweden, Norway, Denmark and Switzerland. Åsa Murphy, Head of Business Area Trade at Storskogen, also notes that Frameda will expand the group's position in skincare, cosmetics and professional haircare which accounted for about SEK&nbsp;3&nbsp;billion in sales in 2024."Frameda brings a strong market position in Finland and completes our Nordic platform within professional haircare, adding strong partnerships, customer engagement and a clear focus on quality that align closely with our long-term ambitions for the Trade business area", says Åsa Murphy, Head of Business Area Trade at Storskogen.Frameda will continue to operate under its current brand and management. Founders Johanna Kananen, CEO, and Jarno Kananen, Chair of the Board of Directors, will remain active in the company following completion of the acquisition."Joining Storskogen is the natural next step in our journey. We have built Frameda upon quality, trust and education for salons. With Storskogen's network and Nordic know-how, we look forward to deepening brand partnerships, expanding our own ranges and serving more salons across Finland", says Johanna Kananen, CEO and co-founder of Frameda.Frameda will be part of Storskogen's Consumer Products vertical within the Trade business area. The acquisition was completed on 3 November 2025. It is expected to have a marginally positive impact on Storskogen's earnings and EBITA margin.<div></div>