Proud to announce the launch of Link & Earn on the Smiles UAE app - a new card-linked offers proposition that enables customers to earn Smiles points when they spend with their linked cards at participating merchants across the UAE.
Shyam Iyer, Director - Loyalty and Partnerships, e& UAE, on the launch:
"This has been a long journey - one that brought together commercial contracting, technology integrations, product design, partner management, customer journeys, testing and, finally, launch.
What makes Link & Earn particularly exciting is not simply the proposition itself, but how we have designed it to remove friction. We may not be the first to launch this proposition. But being later to market gave us the opportunity to learn, challenge assumptions and build differently.
The journey has also been a reminder that building something meaningful is rarely a straight line. There have been changes, challenges and plenty of moments requiring persistence. Against the backdrop of what our region has experienced this year, the idea of resilience through continued progress feels particularly relevant."
A huge thank you to our partners Visa, Loyal Solutions and Mimojo for their collaboration.
Peter Kisbye, Founder and CEO, Loyal Solutions
"We are proud that e& joined a wide range of leading global brands in selecting our LoyalTfacts payment - card linked infrastructure platform, to power this new exiting addition to the successful Smiles program.
As Mr. Iyer notes, the teams completed this project during very difficult times in the region, and it is so impressive what a "can do" spirit can accomplish no matter the obstacles. We really look forward to working with the e& team in the future"
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