“Nepa continues to grow its recurring revenue business according to plan, delivering a significantly improved result compared to the same period last year. Following a strong close to 2025, ad hoc activity has been softer in the early part of 2026, but we remain firm in our strategy to drive continued ARR growth and build a sustainably profitable business. We have made significant progress on our AI and product capabilities and are advancing rapidly toward the next generation of marketing insights.” - Anders Dahl, CEO
Q1 in summary
Events during and after the quarter ended
Financial summary
| Underlying growth figures | Q1 Reported | Q1 Underlying | LTM Reported | LTM Underlying |
| Subscription revenue | -7.7% | 13.7% | -2.1% | 3.1% |
| Ad hoc revenue from subscribers | 9.0% | 9.8% | 2.2% | 2.3% |
| Ad hoc revenue from other clients | -39.1% | -39.1% | -10.7% | -30.8% |
| Net sales | -9.8% | 2.3% | -2.6% | -4.5% |
| Annual Recurring Revenue (ARR) | 0.0% | 13.9% | 0.0% | 13.9% |
*The underlying growth figures exclude the impact of phased-out contracts and the previously disclosed extraordinary churn that occurred in late 2024 and early 2025.
| MSEK if not stated | Q1 2026 | Q1 2025 | Δ | LTM | 2025 | Δ |
| ARR bookings | 8.6 | 4.6 | 86.3% | 36.8 | 32.8 | 12.2% |
| ARR | 135.8 | 135.8 | 0.0% | 135.8 | 135.8 | 0.0% |
| Net sales | 53.2 | 59.0 | -9.8% | 216.8 | 222.6 | -2.6% |
| of which subscription revenue | 33.8 | 36.6 | -7.7% | 132.7 | 135.5 | -2.1% |
| Gross margin | 76.3% | 76.1% | 0.2 | 75.3% | 75.2% | 0.0 |
| Adjusted EBITDA-Capex | 0.5 | -6.6 | 7.2 | 2.3 | -4.8 | 7.2 |
| Adjusted EBITDA-Capex margin | 1.0% | -11.2% | 12.2 | 1.1% | -2.2% | 3.2 |
| Net income | -2.9 | -14.9 | 12.0 | -22.1 | -34.0 | 12.0 |
| Profit margin | -5.5% | -25.3% | 19.8 | -10.2% | -15.3% | 5.1 |
| Net cash flow | 1.6 | 3.0 | -1.4 | -27.9 | -26.6 | -1.4 |
| Net financial position | 16.1 | 44.1 | -27.9 | 16.1 | 14.5 | 1.6 |
| Earnings per share, SEK | -0.37 | -1.90 | 1.52 | -2.81 | -4.33 | 1.52 |
| Average shares outstanding | 7,863,186 | 7,863,186 | 0.0% | 7,863,186 | 7,863,186 | 0.0% |