Sound Dimension, the developer of device-synchronization technology, today announced the launch of AiFi Scene Commerce. The product addresses the video streaming industry's need to increase advertisement revenue by linking the television screen directly to the viewer's smartphone. This allows platforms to trigger real-time, scene-specific offers without stopping the show.
As streaming platforms face declining revenue per impression and rising ad fatigue, AiFi Scene Commerce provides a new way to monetize content. The technology ensures that when an ad or product appears on the TV, a call to action appears on the viewer's phone when they are connected as speakers.
"With AiFi Scene Commerce, we turn synchronized sound into monetizable infrastructure," says Rickard Riblom, CEO of Sound Dimension. "When viewers use the smartphones for better audio, the platforms can deliver non-intrusive offers at the peak of engagement. This provides platforms with a new revenue stream and also allows them to sell measurable click-through rates for TV instead of only ad impressions."
By transforming the viewer's smartphone into a verified, session-aware node, AiFi Scene Commerce introduces several capabilities:
Sound Dimension has already begun presenting the solution to the video streaming space. The company will officially unveil AiFi Scene Commerce at the NAB Show Streaming Summit in Las Vegas this April.