Net sales in October amounted to 1,254 MSEK (1,053), an increase of 19 per cent, of which 12 per cent relates to organic growth1, 2 per cent acquisition2 and 5 per cent currency effects. Compared with the same month of the preceding year, the store network increased by 10 stores. The total number of stores at the end of the period was 254 (244).
Total net sales for the period May-October 2026 amounted to 6,806 MSEK (5,824), an increase of 17 per cent, of which 11 per cent relates to organic growth1, 3 per cent acquisition2 and 3 per cent currency effects.
| Distribution of sales | Month | Accumulated | |||||||
| Change | Change | ||||||||
| MSEK | October 2026/27 | SEK | Organic1 | Acquisition2 | May – October 2026/27 | SEK | Organic1 | Acquisition2 | |
| Sweden | 560 | 11% | 9% | 3% | 3,118 | 14% | 10% | 4% | |
| Norway | 518 | 24% | 10% | 1% | 2,822 | 19% | 9% | 1% | |
| Finland | 129 | 16% | 13% | 1% | 638 | 12% | 10% | 1% | |
| Other markets | 48 | 126% | 118% | 8% | 228 | 58% | 51% | 7% | |
| Total | 1,254 | 19% | 12% | 2% | 6,806 | 17% | 11% | 3% | |
1Split between increase in comparable units 10 per cent and change in store network 2 per cent for the month of October
Split between increase in comparable units 9 per cent and change in store network 2 per cent for the period May-October 2026
2Acquisition Phonelife AB and Reservdelaronline Sverige AB
Kristofer Tonström, CEO and President: The positive sales trend continued in October with organic growth of 12 per cent. Increased investments in marketing and a relevant assortment contributed to strong customer traffic both in stores and online, not least in Spares’ sales channels, which developed very well during the month. As in September, Finland showed the highest organic growth among the home markets. In Norway, total sales were positively impacted by currency effects. Just as before, the rapid appreciation of the Norwegian krone means that currency hedges will have a negative impact on earnings in the second quarter.